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Nov. 25, 2024
  1. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  2. Carousel activations boost holiday campaign at Louis Vuitton
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Baccarat pulls incoming CEO from Printemps
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  9. Ferrari, Chivas Regal forge multiyear partnership
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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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  1. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  2. Carousel activations boost holiday campaign at Louis Vuitton
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Baccarat pulls incoming CEO from Printemps
  5. Luxury brands losing ground with younger audiences: Bain
  6. Stuart Weitzman appoints first men’s global brand ambassador
  7. Bentley renovates countryside estate in Cheshire
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Ferrari, Chivas Regal forge multiyear partnership
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Carousel activations boost holiday campaign at Louis Vuitton
Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion’s future
Ferrari, Chivas Regal forge multiyear partnership