Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"14a28a07e2755811a2e1f665d91686bf","s":"1997b041d3fac8cf"}