Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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Bhhyp3wO4Rhix701LnkXmP6zVEj5rgwx40BVVRf\/Y0sgxN6KaOlxOvloAjunUFqiR1rL\/xVrRsCofQEhwXyLAX6kcYaTHXSVIxpMzf1YxMg8CyRpuW1bpfoP4L2aPVbSPYU8vrQzVP3pW3u7ZRGIapUZAYwRKUOm7K8RNTDYBJnENcstt2Alvd1lof8flYmL4hCetYxWdU5Z89elViZdFwwmqL3vmTiR9aXZIp0kLyT\/Ff4+maLbj7H\/EH0weCnWtKJKdUWfDpLXT+D9CkbhqoFA4vTF3mDFy9n2fIwX0\/ED0bGpK5EieAln9eqdI60D\/92qeOcvDfqg6\/tqn1738tjLAT0NiEXNSo5Mff02z9rcJQwNFpgvhf7RDv8FRWseLx23HAe0ZEGCiPWhHM3fnPdWTuPYbbz2lqg1XT2zI6mwxEcDLka1l0tjUtEa2AoCAP\/f5fhlFdTaQXgt7Vsjce2HUrQNfVptXVZc0kpwyP5ejbLYcx4zhtxiiZziOtvqRe4mvedAr5LFRxvsInQiTc2uFwxOZlmI+5jjmihlEo\/gzCExoi12TIgLii1OR3sN+\/3Mtz\/9LjMBoCxsDly0PgtX8qvwEbfh1ZtJKWrqp8\/mazMNWeXvaG\/SXmKEQqX897NZoM8oDN86cPlWhd85CwJDtQR1xW\/QIWMAO7hZsvqrYL4qtZ+mRHNjH0eGLcbVO5oezUf4UlGqRdgUFAnUAbniacpw86MMakytWqn0zslh1bVdnhjALuKbj+SCsyGV4B5a2fvQmRamaUfC1BIqa41Nx8R95Ub9e0z4HauvTzzZvpofEn3rMGePS4zeOC30HWtgHrCP93835pG0FyIL6sCogXscVj4qZhVCeJuAYUdO9ndieCuXbb+p+xNb0btDLNFTmxRGhuz3uoZsRr3LTd9jtXLHnqvnvJ9KtqycPPBI52XLTnCzUuBRNMsBsoXHXKL9+sQMElJ\/hNYT4gKu75fNKc+f8MQveSGAg4u8I45MpUZQZV8CVrXsyd\/Yl3tCy+bHqDAVK\/Pu9VcMR0ltUz6jegnzpjUlWbvHtDLN2rwRdNDRVesX3yAWZGeqWHZZde9Xh\/2fo7CQOTGD9+J8E\/gQaTP\/D9pvWlfk5yeeFipU1kUJMtw2knsCfkawMOZiWHaWvwaqjBTTGExDkRk3rY\/XTvuoXuxuTI+nrfXxdk42A8T1YLC9dzBnmyWNVK8G\/xi9sX\/mAIrwrHONK3s2GnadooD5qjgadG4synCZttP2nl1essDx9l0ItlhrvdUff1NWGwgmjHppntu+3J4tfgSDDiVcXH\/Et0PGtV5Nj2uP0n54R5seI3az8LfcLL9eGiLILkKlCIJVP3q6Qg8UTQsPxLHSlxOHhmdBvIp3Z8d13n2PjFRtCCbxWFwZfCx1Lqi2zNo30cpIAe6yu5W4sNUVNdYADRGcdtrbNMxTEv1+PzpnBeYZ2+TSlj\/8Qvo1mldZuKmxJEvibFMjoQMPfuOTljnM1U3O6iROfPcKod8VKqh\/Xpw7jWsTdb38KfD\/GCihsspAGxDJ3+LmyEfcw\/bSi\/YtzKzfoeaLle1wy\/4Btqze1Q\/cy\/R+Cz0EO\/7y\/DaBs1XBRNIewubu\/gklf5PzR0s0GoEqZYI5enF7U5Y56Dbxnmt4ZcPhqBu6cgRaP7boyVEr5TO5Mhbf5Xw7ZpFXzZ2edzNwu8egNhDO7cu9dCFNGGp48x+63Vir2KedBD1wENFal01BUJPF0TWuYu55AD0EqQp69hhV3YXuAvmcVieeSnwABrNAJlIUj\/uMTaTOTPZJK4yGw7KXC7LU3yMcJkeYdeMgcsX0DF5cI8F6nVyAuhzFSJ39D+xrlNpoQ3R\/Pqit1g3rnlFf8FYatFozb2kOr5+xxC\/xwHkrpGmW3kRbxLrUF0bWoUWQohyMpg2VIMFX6CCoHOc+ufVD1TCJVptyUX\/cJvGVZD4aVuoCrcU0MoNBqQUDZdyT2AhSxXH4FK52jAvAEuDVUUNxrTGi2DgAW0tnIeAR4IekHAH9K2EpZt4Dz9jgyCRRT0Q\/t\/RtRNSWTnmX9+KCmeOi4XoJW5ib8jY\/ne2FDbRdFnP\/rjOxautoOz43pmf\/RIElXodKIA4XkYlNielBvFoWM9zVv+smz6KRHWh03bzg36IHFys+gPAY\/hd3bF7GYwgnQMAnb4kBEOBSqH956DzdxUN7QSlOp1OOhg\/\/MdX1HpwGsMQuwRZqpEcpgacvANubBwYUF4GYhpIhm0k0YkCVJS410lJNzE2m3a+u\/mpUneme3M83Yy\/0C3o7is7ZSOo3bc20GGf1tPVHsI+yFNYEGHIE7MfEZdlA7v8pvhYU\/W2E+ytVPK2Xwf6H\/MI3DYwZtdlfjs1\/bygl4ETNt0BKzvxteqyecD+7IchahhvFNyJIFjjzD8aen4bSNPnjdl4i5oVgzJd2p7VtmDGosrTT4DAzh463rSRr8meW0IbIIybekdSvLHGcPd1ham2vthIm2l3GlLs\/JuUcOFHDMk94IdWmIH3QU\/yZgZm3KyLzRUWzd4EbYA49PlSkte75jenxPGiK34nLzy7jZgBwLLk+ZMdmb0mVf97LQR6SQCysE2NIXJ93r2LDa4fVKrlqHm5URnWwBpqH5ET\/TgDmHH8oT+o8qq+03DTLcSuInu8lxpcwX8t0eODs7vWoyatRmyoBe2KPKk0sHScEaHWfFEVhMZeqW57+1Xij73Q8ij4RJJj31ZDCwFN2a4DbX4vrRXSg6YN0OPSYJ0EQe98a7Hde3m8mADgq5YvKD5DlNp2j\/zl4riBN2LJ0h4S\/CNTK0hWPwLvtnq1aiKXaJbYLXI5HSIoY9pQKr9GWM964oD+Y=","iv":"19b69c1afeb97c435f23901ad12d3a92","s":"edaf4020babbf071"}