Mobile
February 2, 2012
By Rachel Lamb
Since many luxury brands are sending emails with gift ideas and promotions to their most loyal customers, it only makes sense that marketers should optimize the messages for mobile to entice impulse buys this St. Valentine's Day.
{"ct":"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","iv":"ba81fe1182fd28745a579a2afb914fed","s":"d4312c36401c3b2d"}
Share your thoughts. Click here