Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
{"ct":"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","iv":"704e778bb55e1dbf18157ca9adb4fcef","s":"2e92b9805a7bcbb2"}
Share your thoughts. Click here