Apparel and accessories
October 14, 2022
"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever
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","iv":"16d1c4f61b48d12dca15921f899601c4","s":"75235cd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