Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an iPhone application that lets users experience the glamour of the Ralph Lauren Collection on the Apple device.
The application invites Apple iPhone users to view Collection styles that are currently in stores via video highlights from the Fall 2008 runway show. It also offers a look behind the scenes with its Backstage Pass photo gallery in addition to full run-of-show video and Lookbook feature.
{"ct":"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","iv":"e2c046e961c0c35f4a6cae6830fe92c6","s":"4030131029a400f3"}