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Nov. 22, 2024
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Automotive

Hummer hones in on Malibu, magnates, memories and more for EV launch

October 11, 2022

Hummer "Malibu Series" digital asset featuring talent For the launch of its debut EV, the specialty automaker has partnered with culture’s biggest names for a new campaign. Image courtesy of GMC/Hummer

 

By Amirah Keaton

U.S. automotive brand Hummer is signaling a sharp departure from the image of excess that carried its brand and the zeitgeist through decades past, in pursuit of the planet.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize