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YSL boosts New York Times ads with free shipping promise

January 30, 2012

 

By Rachel Lamb

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize