British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"b2e3b22b856692bc64b386d312789291","s":"f880b5b64d5eb9dd"}