Print
January 27, 2012
By Rachel Lamb
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
{"ct":"a4iAETfMENUJcM40sTLCahDlgIjuOXgxa4NqBDeYF5jE98BJLqIiVq70qBxDZG2VHgdf+Xejps6xCTimxos++vkjLBp8MKKxn8H1xfKTHD7drUkk0Ut6I\/HmtUQTi5X\/QOB8bm+6eRCDOW1KFlk5KxSN0PmbQrmJSTai6Alj+CgZ97Pr6TRxFf6VfBZ+AJcbqn+dSDvtTCZcdW3Yc4aFubMfmFfK8BiyMAL+oYogajVIfAgFCUW4IBb\/SSRDjMdR4XtdM0vaomZwFS0\/mSRSqK3QamVMMxT4aFU9lBC1hZm5gnxcJEhLiahdPNBDRe9OBHJWW5rGV93fBK66iC50A8zD+a\/OJg1YzCN5CRqs\/A431l2Atw3WhqEXh2uQmEJP5okVI83n\/0RhMpbFMQzACudYOICLf0Nl03CJOreW1m1H8y5hp7kUy+Xfq7gGYTPCC6cvdoDk5lTEKusuD+eLi4z4A6\/OR8R805wvHCb5nSDgLiAE8eSOZah6Dx1PkfsuKqD+Coz\/lckid2GAjRZAFuxqIdM6ne3+Mi\/Mg\/CbZF+RB2CTdooXAuY+vaxE\/nUiyolSg+HJS1Pk4tBlORJZ282rF7bK5qD8PebouSvrf1NQxkOyZIepE3Kym3gdlj7cEihmSDImZW+1jhWlse+RUTgJRHQN6ymOoRQNaY4Gdc5QGnZwYNjyXOHIyYpApTeFvqYPp1xJEZHeh6\/wXZ4s2fBzUiHCuRBKfyJQkqdKkck8g6WWQtb0Fobi2QT4SnzZjkHQrHNJ\/vKlZw4QRgcrjFO6nYWLO9f1zXbMz4ciTuizfi1dXq9GoM0k0a1c2fa+byzXJrjOarAEfmF4JXSWDL1bHErvdI7Tp4VaTi+aTMG9vDd+Ll6bJ1T\/ABVfPSSOrqaAYChW7yXsuXWPWGEsKC72my25eoHD2f5jXrQJraFRVAno4GxzQlkJ9Uo\/L\/N7s8Cq7JK5b85b8Mj6+nj55p1fj8LzDia2SFQHCPHFlCjW5eM5cumoILBtt\/62lhnbeB88mBwpD+Ylr0x7ySpOaGSGZ2cwnTvLyXlL6BKFClidWJyw+HZA1UYqMgfFHYFix7ZDNXPS4v3c5+XSayiJnosM\/3UMX7MwYad9IYequ7fhbaWgSJskdBXKl\/SyBgM\/IYb4srYUD9dtWwaRg9GpG7hR\/OIdAvGF\/T5+zXJe8ilM7ZqFjPuiOxNuVItPF\/O\/AXJPvNDEgiJFB+3jyYcbmkJv9igdtkCibKSPYl7L2F5KrZstx6PLchZkysemrQ19eNuegDHZASJq1zOI1leqQ27JHJ9mkGrdKLBkP0K2fhHvzLf9iOqzAqkA4UFFtygijWHpAxRLLMYR+xA3GeydjUuKEL0clOC1zTRVxpvdPOf0NB7ClW81p8BjgGj5hF9Huv15eXlGB2Ayo9xkiuYfMreOvEDLUL2w1N2v9UMw\/RoSQsnAgwON\/4o4m7yCH2qCFf8ECaM5UfhMQSTeQsMO\/PhqbzZBIwAibB\/2Macj38vllQayvIDl+2BWX7HY0d5Ry71BsLKdhvz+sWPAjV0l5Qp5DilNXIBiqd19LLmV\/1dyqyog6O16hoKhmGYOMCVOVOryMXYHF64XFcBn5MJ761wt1BnqUfNByA5MmlRfOlUmWHRWMTE29uUhaJC\/\/k0EaTltlbO9vP9Zwawe24PbKCK3WiupzWK\/q75AYW8xfS\/VPovl7ru8q++QPfyGqXSwqPsha3qvHCUcRTKEqBj8Y4WmuTzJ2F0gn6YoOM6mPKiZZLoPoUg2RJFtRPkWfy0OpKEwf+jxIlTMXIJ4PKgzLbUf4PEu2TH6fd0gF++8U4AF6tuk7zlYedlnUJMap3mQR7gskgrINkHGAviRh84NF4VSHYjq7slqvwKBh2KKWzwQa6y1lYzwYZb2hOgDNxisDu7tSs9JQ78p5E9G2jlIUTWpfszTFAyBJ5kFQMuFVCi4zEcpdKgTlsGZKed5+b1ZK0VLDQbCIhlEPXy6CbNxNPrhIApOxkvYzBgi3pPrhWdve5J47i18bxTKjrtpxV9wS1UNUsPoBW7BBJOkbD0h2CjeIJoSJ2KSSm8ETlJu0hkcjC1Ni02sySsiWCiIV9k777AEabYpC84LzWXRRF6LlNzX1KPzsNwcRypLTLm66HqtPS3qeKbo606TohZw0dBq71eeyZ2R9oFiCieDj57OzJ1BRG6bl6B+uUVHGtsXSTxiwIpFNWfXiUeEyAAig\/VI0Ej1hz07gZR3cUIroYQe6x1gVmRnGzMpNJkiTZrlpzEECQgBfJq6poViKBD1PUDlfnlcSqnLGrSDzrbafWgk+waiKar\/AXfH7YwjB1aSGL24T6bukSwXstQpGti0GHLG7S87IU3g4mVcfCjdoQDFNr+qentANlC3+pJC0Vxrjh9PzDPZoD+hC3WOq1Uirfynjs1eEkfRYvcsAuYKSu2lnvE6YwoRyznFr9jRc8DjDUftvC2TXWRBM+osqdfL8e8XXj4CcDdbpS704pSjlM3uiBmphnHxzNlKkZTTd62EXq8WalKz7XM7MJqcZNpJldFSJv4hwBg5Q8SGbPcpruxMPnr7imjs\/TmMkY4JZlyz+lTbd3XIhLCR6mliD67FTsh0MaY4MwI\/cXsfI1Bn78L6tNcvnYhskR7kMZf3taZVvcVRrT8p0BwHE+aI6lH4grH9Vn+N38TMvp+VtV08+7uk5MFw\/9I09jVAry46Q1Kc6gjMGqFg6iw\/QIUnbtKLFYB1tQrU39pPuehvJ2B2J0AK2UVnP42epw1vWzSPPv7QOZZ1eViGbn4LYRqiDrdvhD+tcxv+an9o5eXIP7M9XY+XDJxulsptvhddQb5KmqOzqQXG8pZJmSxZzxHsnZAC8NAJNVTO7C4EeO3k2IVQdpJCI\/5DT2B8hG2RlzGM02cxKVfnyT7uw9qAc0W2QJllB8sN+Z5oi8COcqQnLAtIVl0s+oApumd3y5lxKMtEjBWX+ZHFvvdqxVZLmIbXKAl+eSOmSEa4lDpuVGlIGUojitgU+fWDnAgiaznxISrl7usXCMqHpaXE1dugKBxn6PfkExE3+iTo05GaRWWPjj2JMYcn6jyFKYK5Zo+2PGR3D6S3aw+mZZCCXuIHP603rVtOPAEUokPBMu72oS1zcnTDTafQ7TKwSqOTYr9xAP\/5gpIXjfEXdq2i3GD7aaNiuSoz2hRjJpG3KkblCPbsetSY6osuhQrI8p4Yt04L+vDx\/oVEEC3ZO3ursKWhIGE43Syb\/JJ9JL5OodcdJGCvdpruQ7ON0QgDJCUy6+72LJhmCJt0exVJDoegIX9i+etDIY\/hrs3alMycIt5fvX0fR5\/hkpn8BzdHHKptiK3v3bDLiYSrQrJmgIhuuOjWyjgFkqYIhLCNp07RPiTB7Ag37Kpjioe+Pn8Ethp78yWj7fMooxuBf+yK+7nCppLAOdAbn51suAYCsfGj2xi3wrSg2kgG2Ov+CMM3IqdwbvNfVNp+N7fi7wKh6hD3v0wkRlfuAHN+M6w3DR\/B\/pmKQkItcRY36OLm+oYSj0JgsZXtc2gQ8UVAC+GyTnTFAz6JKkiymmx8OeqOUmQHfTQfq\/p8Wftn6fpLd5SsCbvJ6xgVaZGueutPhZz55BBXS5SDcgHZjbmjIyayXgotO5V4ZNwTVuMTyXBtMo7u3sZdhNzBoxAq1xG2hznx\/FWnnx\/Bhynx7VsVsLAZGpMRounZaUDzi1n\/\/EEaCdLX9xXfIEKKUClg4vXICQv8aujP3WRhJSYXkHIpV\/3cqA8kRl2if3hwTGvTvEd9QO6QTbxrvl3JeNiHrDZCak3jluP3G3885+MEns3UAicekGWEypoMawwxwfSgdi9b\/EyVGFCItsEBEOo5jXwrEFv7JdJUckit\/fSugr\/k6UEACsb0tmVLlYi3dCxA+CQt2T5NWc9UtUnuWkcVGMVLxo2R3250x1PFBrg8mD8es3JS8Mf7Rz7BlSeQTlHcBQ6LO3+E5jQeiHfQf4+0\/xWZngjUj+LEyo26n8Bw+LGLJPYZTZvSEBVvuhMPdj2zXnr0bK9fXgZKtCnJEfZt3z79taCeslyDRW\/O0zMjy63spXQIZR5WWuGEsPeEO4XbP7WfKQTHLAmTXP8tyM4y7fLiQLRtNPxTorbDxZWn+GP0sLWn7oRcJj\/lTn6yEMsuuU63LzGzOwI5JF312Ztg39K5s+Xx9NUPXXvgnhTrg9aQ3HmhkwQ\/\/\/7XZdH\/n4Oq+XrDzp7JyLfWAG0PILnR1ekP\/XNgbNHignK9sQ3yAEinZL2fFvL4oLpIskXXG4KI\/qcYxK1ySunYDrpdXaoA9OR2jgQ0VFyxGtv83FfZCHFxnuEYBHzYEMcv2ytmnNZ3JuVmKGFZ4NkAx6NIDZHSJfzGJrY7RneFbp8xoSNA6ih8konr8MCf1eDWbnQxC\/xhbhcpA6zhIJopkY3Ve0rbTxGgsSUEEU8EHFwCSkqwnem\/Hox0mvJgNDlntKg77w5pRQJi2mdXj9hLflsfrsbpW\/ImY+eWTmzf+vL4smiww1kgOUOGIhbBOMAHSXxN7E1nP6TLngYwlRzC+PqAHdtfxy2pizcsaMIOZi77Sc5dJdGl+O3KWzEN4da6DEntVfZul7WlvdlogfPGubZBzYoU8+FBM\/WsPGMriWPGi1V8N0e8aMHs+4Vu9LpT2CzD+67Dt9pLgcSGi9iThbSH065soF4cNNUBYEZRIkwUAAv7bl9BwcErTez07kl7JOLI5B7c7dujU+rpQkAlzdQBlb6xrE7qVlAFsp2Tlgd2suL+WivaLFRJ\/Rn6xCYOA1jlsLhCGnmcJPeqquoJC\/9bC28ulOJ1xFOmQFwpG+gFywe2WiIpw0SML1I4CB7PzWZzyvnWK7o1J0Tt5hKDgOtYx\/x3nXTmYf\/lH0QMsJZYMDJoOrWoJktfBFveX104TMRe9Nx1UsClQMXrb+\/lKsBuH355vITwo9NXRxV8Jt5uBbu948cEruH6crKBSVxfTLQZcUaQpU9MlAKtQLK4ZQaL+kkYtBYx5ZJ0yhQl15uvgJF1IGuyDIt9b5MucMgw6ctTgdsPbxfJ\/pa0QHqAJDnHPYY42hqLD36Btf1jdsOVYB2s7hD5dhWTzut0omVI7nz6eCCU8u6xFg7BCRX5w9TabAm5oqvnEZhq0jQaCu\/yU2pjnWOfRjyvtN0ExJDYSkN0IOAWEFJrX2IzuYkb7kxCyJR6gYU6Xp25qKrhfIlsPRyQ5qm8puw4Mp\/IBY+UjSpm6AxOXPYHivEMk11CXLU8M\/5s+et5wkpxvU0jqA65SJpvPOOqpwSm0OrAt7DHJkAAcddK4Z70Ibw576bj1SKi5zktrb77b8tQ+aqW1x+GPVVboHcgQ3ppE+uI7pY+3nFZgJlr62COePi2pcEPoj5wj+h9yelIykLSPA41tWic7V570WX9R1mtXv7AX9oCZolu3JRuIfdzrEm20zZnKedY0H5jjV8j2DSvzdFAsfIEZOxv1hb613qrtBvxHngWRFHS5DMieR5DXFPTv0mSV43Z7Prj+MLPhOq6uIvDhcdrBHmKQGPQKV27lXyAE3O0clkm6ATkm3P3+rxIJZ\/uWBOF74\/bqygScyJLVdikhHEQ2T9Ouv0c69BucPfktN0AA9xCe1YoHzVJVmzM8WfDASm82l\/qAuqS5Nvb5UtIJHo8WUVFpNRc9oIUr\/WhvW53lhb8guR0V31KtGls8SAMZ6R6lz3Fhl\/UrtvKXNv+hPY7PHYyykVP5jpfbEqkUscd+rAu2rTZiBusoimDSC+RVvgDZRWbYygzsFWh+8+2Gwf+IPAS3RZ9cCbL5UCcnL2Rh\/USY+u79WCCvYqBEe0LUKH68KfsTHSqfsPYc2PiPfwh\/BHX7Yifo5JqXcrUV0EviL9gY0H0qS6iIwuWiCjSBSGguh1yQ0Lf\/VxzElGrDLal8PsAxkQbJ5xCikd12ow+Iiu6P51OmG+SRnfQY4EBkDxH7QCc4oqfFjVDncI+C6vOcWEBUXC5+J3Xc2t82UcaETp7iIaitQ9PJu6XSGLX6uy5q8ovVhVXF7RSmNL74KsZSkrbdQ5hrCJfwfQO3P+HaRPmMhngt5fmKe7ekV+9\/6D8oDznNaUSbwSSpqW43yhXLSMuq3ig1eftZ95z9oLOlCurGRJbwYAbKimXDxw1PQaVkm6sm20v64PYrRNp\/T+noDjbrXdeczcEhOILIOeHjmFeq1c16+B0lc3+KRiBCzEGui61+CdKdIxxrt10ud+SN0kb0R+\/7RwslU5scGdyeINju5azz8OfCDapise0pmy7vUphFj1YTHqB5HLsN5Th+lxdl62699fYzlEuFxJjTOYT8jgWqxgTZk6V8RdPZEPsFXDEdkOFZH5Z1oOeNT+v4aumCb70jJm3221JuC1Pii1SSAB5omOmA0OmUccbI06ELQEQ2LUbSoj1tAQLcxWlN5LbEVwySN8GcwBwheiSKFfp+fahoJudErojrfHFM9P47t2CuX6ao685usZbDsfrVs11WjK3oog59DVhJIXPEjbuj1nlDVp5FdPwU+bFXJXDUdz2\/zjKGm0j6iT5M5XnXJE\/fmYd2hXrLSAJAHCnxqLilEviGKRmK80G3oKxEo3Ns3CF3YnulqpNI\/uwD+zl+nGBWobuCRt9BFVytkEop4d4m\/Q7xX\/kbvTm+PkxkNruOshMOuywlHcQSk0uqbUdxbtpUQ+gk6diod9gRr+0uTvq4iFdtbGrgJVNAHUaPWo3qQ84JK\/AWzeHWLqkRlG5EGzJeaJFAs3nCVS6SNPupLLSV\/O2wl86ZFS8cWBwOBw04LAZgdGirzvf5OBHUBiN4unirCn4kS8M6tw700tu415EUoIiRn+YETngQIKI5tJLjN4lN0osyePaM6\/buat7Fgg9ioBsp2KPuFzoC7PKRUVb\/YsPXTy\/7dEpGwKX7ZVMat0QX22lpyuK77pXMVkCoQsQ4rH2\/Jbi3u2J55vvUtWt1mHDG7uea01IZ5HyU1bfMRC4zeHGdbvngCzwow+Fhyr+gGE3pik5dLDbiwgcYAIOGsMBTgrwYPuPeGUl\/bya99PyyFeXn+A\/Toq9JvuQNATpqkmw+pTxOP1jT+Um8bYClCL8aLviEgD3Dz3nXcEMQi\/U2xXaAzRpuCGf+dT2jPYoyEFhiSiZrMuh\/b9yCJxmosm8JF6oudj3bCRNaS5SFv7MzyK9AOS00p\/cYQt3LcNLQkQV5jloPtrJb65zxvZZaSBEsRTUfZfByXaySFgFT1Q5v\/SQq8DFzG\/HKQKT7bz3vu8lUz4zXeJnHZbdRHegIMOnqLIDXcNGwjYU7ADL7GZ6Yo\/apmlV8AlsPFH3aPSn6fJcyjTckcwuL53eiulJ7UMOGivtdxnxLzrKv12MkQkakH9KAPGYzMHqV9q2U8Ux5DfA5o30kkoSnz4twSFRv6KmirtsW4KLdk3ycAGYjLa8svmSv45XVVT0fBTvI8ROeCYsQ3hMO8ZTPqlgrCziUyHXy9TqBSAwXRGjJdYWNw4Fix4\/nKZnKnL3qcCp\/aH5fcGJSG9kEqFy4Pt0kq6QCMU\/erV9M+9htDN5Zzj8e7LiPvo4zCO9VsWyr2mx6WvBoHHkJH6lvb2iMbq91v\/g+AWvLHU8VSr0+Dy2vbZxVKaVatYnS0bJIDCUwlHwB9ZoYW5tSMuwUbW8h8lRX28Aqabx44QJWv9rfViUp\/cLYVto6I9ys8gTMQsb1ZyJGus47uM1Vo+luAdSwPUMbQTu3KAWQ40AxLfBmi+3X+slGNG3Xe3V5\/82Xo2gLUYXyqDjvjCwmkyOnp3yfd1ZzCdFa3oySMjE5hc53iJZK4iwuJcOGYIOlcuPPGgVkEM9iI3QvVuk\/hj7fAjyQLR8kYVzAna3knb9+ZS0DDEkc7PnbyqYNx3SrnXc1lxFfSeZ5GoymuwQZa80fQT+pvVZU3Uk71aGk\/JNKCB0uVo26AWFGrRn7OLg+3gEmTmep3LbrS862YOHSqsyLkISQaT1BP7pvGjNwHd6y94nDnIpDhiqQiPKsq3E++9mWQd64G2+52EoGaKTvWeI","iv":"5dd52b174b18cdc21942c93596aac944","s":"4a5cde5e69eebb37"}
Share your thoughts. Click here