Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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Marketing

Want your brand collaboration to stand out in China? Get nostalgic

September 19, 2022

One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away

 

By Sadie Bargeron

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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