Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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","iv":"a049850dc1ebd9f159f8517d7d11f9c8","s":"2b7620eb6f0e9b4b"}
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