Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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