Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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