Marketing
September 1, 2022
Yatsen Holding-owned brands such as Dr. Wu have seen a sales turnaround in recent months. Image credit: Watsons
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","iv":"bf5d884317bab60cf4f8a0873509e3f8","s":"fff79950bbc70a24"}
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