Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"071b443563c60990070d0739d937f534","s":"e01514a309c0e3a0"}
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