Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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","iv":"ac74dd7c42499d4b8388da757345dc16","s":"9dd445a7c93f336f"}
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