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Swarovski St. Valentine’s Day discounts could harm jeweler’s luxury status

January 25, 2012

 

By Rachel Lamb

Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand's luxury status.

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  1. Audi propels Santa into the future with electric sleigh
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  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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