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Nov. 21, 2024
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Fragrance and personal care

YSL Beauty appoints Lil Nas X as US ambassador

August 29, 2022

Photo of Lil Nas X, who stars in YSL Beauty campaign Known for his challenging of gender norms, Lil Nas X has been named U.S. ambassador for YSL Beauty. Image courtesy of YSL Beauté

 

By Luxury Daily News Service

France’s YSL Beauty is embracing authenticity, presenting global music star Lil Nas X as its freshest face.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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