Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"0c31a9e2cfa4e2bbd4d2be6107a006c5","s":"7e227db86e499415"}
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