Sports
August 25, 2022
Partnerships and sponsorships with sporting events continue to pay off for luxury brands. Image credit: Pixabay
By Katie Tamola
It pays for luxury brands to get themselves in the game, according to a new whitepaper from fashion cloud technology platform Launchmetrics.
{"ct":"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","iv":"39c11d55c32995924c85bb3ab072be50","s":"8df399bd8c78d99e"}
Share your thoughts. Click here