Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"af987b4b6d8f0936110a01192d981af6","s":"4d396c4def031756"}
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