Mobile
January 24, 2012
By Chantal Tode
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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","iv":"2e3770a660d895ffdc7cf55adf98db6f","s":"48f776cb18ce4dce"}
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