August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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","iv":"e083abbb5b8e890e2b33a33f85b2d7f1","s":"7ccd233b81eb2703"}
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