August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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","iv":"d0db41773524553348b8203b8db8c4f9","s":"7615af374a132192"}
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