August 18, 2022
Experts tie nostalgia's new wave to larger desires for comfort and escapism, contrasting pandemic-era fear and loss. Image credit: WGSN/Pexels
By Amirah Keaton
Global trend forecaster WGSN is pointing listening audiences towards new trends in drinking culture, outlining insights of note for the luxury beverage sector.
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