Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
{"ct":"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","iv":"8870fa6fd144cc24c262f008671706d3","s":"5717c5b31dfb7a8a"}
Share your thoughts. Click here