Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"56ac0b5ded47e317f0b9f77a5aea5e8f","s":"40135de012b14db6"}
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