Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"90e4747f01cb7b9eda38ee50476c4311","s":"19d7dc7d1399182a"}
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