Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"f85c7e0a76527716337c00609718a031","s":"3ae4f2173bec6893"}
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