Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"43fbb13a0a5cf271aabe25bd37c9f059","s":"d13f9d6db08e21b1"}
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