Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"b7ae896538db3deaf22570fe48c11355","s":"b24482c06f3d3af3"}
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