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Multichannel

Maintaining brand image key concern for global expansion: NRF panel

January 19, 2012

 

By Rachel Lamb

NEW YORK – Maintaining a consistent brand image across all channels is the most important component of an expanding global retail brand, according to a panel at NRF’s 101st Annual Convention & Expo.

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  1. IWC social snow globe stirs up winter memories
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  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
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  9. The power of place: strategic footprints and the productivity of luxury fashion storefronts
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