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Multichannel

Ralph Lauren: Mobile bridges online commerce with in-store experiences

January 18, 2012

 

By Lauren Johnson

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
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