Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Pernod Ricard launches dedicated American whiskey unit

July 5, 2022

Pernod Ricard doubles down on American whiskey. Image credit: Pernod Ricard

 

French wine and spirits group Pernod Ricard is creating a dedicated “American Whiskey Collective” business unit to manage the marketing and production of its American whiskey brands.

To read the entire article, please subscribe or