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May 20, 2025
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Automotive

Rolls-Royce showcases Dawn in carefree, cinematic campaign

June 29, 2022

Chasing the sun in a Rolls-Royce Dawn. Image credit: Rolls-Royce Motor Cars

 

By Sarah Ramirez

British automaker Rolls-Royce Motor Cars is embracing spontaneity and the open road in a new campaign centered around the Dawn convertible.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Pierpaolo Piccioli joins Balenciaga as creative director
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  10. RH appoints new co-chief merchandising, creative officer
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