Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
{"ct":"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","iv":"42a360318c9965048396158ee9e85754","s":"492a2db14f67c599"}
Share your thoughts. Click here