A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.
BMW Germany wanted to remind its customers that snow tires are more of a necessity rather than luxury, especially during the winter in Germany. The luxury carmaker targeted owners of BMWs, urging them to visit a local dealership and buy a set of tires.
{"ct":"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","iv":"e67d22755109d0ff0d2a6d054163ad64","s":"d3a050101523d331"}