Food and beverage
June 22, 2022
Music plays a critical role in Krug’s development of Champagne, as sound and taste are inherently connected. Image credit: Krug
By Nora Howe
LVMH-owned Champagne house Krug is tapping the power of sound in a new immersive in-person and at-home project taking audiences on a musical journey.
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","iv":"2aa093bf9e9d5fc14cdeca53172b5e09","s":"8aac1e04fc4e0dda"}
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