Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"7f7fcc60495873055f4d97f03a24a356","s":"0fe962b12fdba978"}
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