Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
{"ct":"H\/VAKPu0dpJKc+uTXO7ojfokmu7JzxsZo2g2kkxrFvVVsZfKmIEAtcJJeLZ2eB45YE7L9FuFYia6S6CVMt2sQ+AEXL61j3RUwbQXm8Ajy+RbMR6XLscTFk2j\/LmpaK4E1WZ6hIY93Jhr2lijTFxUY0qiVgZkdxgvnXo+t1xf+WEN6BiBHFbIoxK13f9RqwT4qSHcuHDhZ5tCDAHAv5WO\/OzM8zGZOKozDEf61aKHOUtEGHGSgaQ8d9kSzZvq9r163qNFqT6XMdV3nGbeM5lcSnkdkDalldU5IjaF90ZyWvljd4QpZHdX8t5vUM\/bTY0fzI2rbb3SUDMLUvEt4RHReAx+xUcNv1RaZNErD9lF8yGdppA44tVlgPYsT20Q3ymSEibWoYjlZLfiaXFnqfhmKfzMsZM\/732yStl7KRuPn+Pm2DX0lJ49cRqOjX1gIXG0OOCl1WqsqA7\/hldLRSOevxk1TIozJRgSwcQnAAONL3sOznKl0OapI8B2aDhKVQZtu+fqCvVBgEkKDjJICOUGAkEXXmG0rHlSob1XXZa2tdChxy0Omz6zD1TmyXZbarRmXzHAT6BMOuTJ02WHPR4yYMk2ln9FWOpwtGT\/X8V\/D8t7B0vNqFmWzdzCT4MpSEsYUNtX8TEuVSUq+4zLBVhARTDLQLL81xUqz77\/rM\/Iz7VpjbE1L7eSW+PiJE1SfMPohxynL996rfhpIaB+JsbLhBFN\/G4UmBelmUkiaFMT\/vYbHPiNDsXEYxyRNWdZiBh7PXsbH4fuIH4h2lQWZlolo922norSC9xVShHxa+pHZlnB7pMhOT4IV9CfeZ6K\/TXA\/4epJjj919Uoee\/4PQNiMSKOibXmP\/j6DzP6U7vb912Kjm6GnMqjZOZMbuJmwiA1eaB0\/rJ3T\/uJCCUD6kOcQWMdrCBCe+xUQKkG\/dC6OcrEfnmCB\/EiPkzeSU0Z+RUQAGrSWmzHeu+opgiLDsrwzsiaCpIPf+XAcPgr\/V1PV739Atd9NZytX4xP\/ESAwOTSY4rcRyWDGcmXz+mRe+cEgBtJaiX\/G1jkjdEqZbK3snRsd8GPZ2qknow5R8IAxNhnBxZJN9njn\/xO0S6VgdSHgH5hdeJJk2RgP0FYmlKAdEdyWYRFDX7\/na\/VB1wHtSZT1kKAojbWJGhQAyeLEOsN6m9VRQRcdHuRNT87cOmtWenMB4\/rTaEbDB+iMkNUm12jdUAJ9q1FCWXkdi2huwNtv1rAQSAJYvUlpXiBCShZ1\/Rv6J+XpTrWj8Mgez5FmsxOHAPj4CGwk4hz5XHROnrQXj3hfzXOrhltAA\/ZXOY3JZIaKVMnUEwnMJOfCMWUa0G3UBxD7fp8ffdQcB2XsrHjUbajZTavNJgII8Pd9ExcAUBU6Lfa7pRK\/\/2M+cS5L6CM6Wns\/3EW+gNQ1E\/+euJ2dKtMoKBtFYODZPIg9+S7wWUEYKTSqUR7aFRq10AEy0T85FarpTtndGubIwbne7frY\/gdgEnxdB0M+KJ5kRkXqZ+4zCiPzqo9qKpnICpATiMELC5wfJ0ehur4VKY8mk+25uuu+t0lSo7b5OEkruT4TlnPkZ3v9ROjhH+hSxiKNXsW6UFGE7Jec2ycC2dbZhcULrOZK7JslX7DDy2D41CkeoMq9m2y4HUif6MCjz55+IIReRmATVjsz9n8cjOOWRB6Lx2LqEQxlKdM+9k\/OltqvvSqzEQFWj672VUtrnrSXKX\/RBrskqLtyp\/eQPf9ajbxxC4jGB4RcRAB64wgZ1rt94u\/jTqsj8TBqM+tORh+xNL3tselqpca+KLeAxGYHhw2+mzwPDGQEbL1ZiOPY83vHhcXVOhQfu8PuGu7JuhrMXLb5044RnCTIUJYgvcFV56j4OtChVuaexOXNOYL3hpMaiLOi5JVHozwb+HbE4BE34W00nnEfUvI2xx89T2DRMDAF2LlLJ5muc7Cd\/u4V8W4D+QdD7+lipPfKolYCEz1Ehz06Gez4qqzQcJmCzf8zsbwVJNMzwhi2YSDGE70Az\/IRQCMTVjSttY61hs+\/ddnlYneF39bWMA\/hwV09GWqQjsDV5ozlLgvB9F2\/G3+Z1CEK952oInr6oZ0IQVX1gZA5yjGRCz20kyey1RX7ra1SegmV6EkVLZDri1vDL5pvBjErlH2Y23yIHwsffQvpfvdzZPlQa7\/NStEptDQDtujbWhb5gwFXKGNAmkpoWhfgCYT2V6jmyT\/h0ZLif1z2\/30JwrPNvkfPgxhQryYFrzzxIQAsn70vbR+4GzkLYrtrdpwSumnNnBlAtK6PxkJSGhAti6umdbHH6I5Elli1e1ehiRt1bgs3+33kTgWqTl1hkEwXPfJLWz0QQn6LsVF1GYZn1D2kMSUbTI9Kj0UyTtfEGIhoGB1aXYyGV9bnSdmgz3g8bzVq\/mLsERPcbexo\/FIg+QHuJHjzC\/UN+Y7p\/XVoC8tW4uibf0x8+y\/oBbYIYeTyoGPWseH96XKpnu\/afGyWXEylKLie0eGePL1N5jp5VynXXiBmo29Cp7iS64Tu7nzoE90agoRhq2HJ\/jjHsXp16cphC9kVp7VmBV4aQXRsaLcGXUEbznkclpG97dgtkSmeBq9IG4T19lq+ftLMi9iPPjj3H5DlKsW8DgJdqa6hzNxccBFIBkhJcRJSF5eOcPIgt6JPwQQ5u7yR7pY4YsaWl+f8lrRgtn02Q6fNRUAJg1rDkkKM+tC05Riw4iwiMj\/KRbLBVjztq31\/4hHVr64qiYNOpVbQhqdunC90ZFkP+6Un7xZ81qTwuTLA+jpmomarzjSxoKGrviVteYyh1uYFnK8NcPahbGzmaza4jx9X1v7X6M2zNTtKhv8GC4iodqT+Tuo3LWZQUNrNERn\/tlj2o2Eik7ALGJ1q\/AYZB7gchtrqV0x+z1W3upnRaYZ1gVsCZixQAEwO7hWdYZHmCP1qvPp63B5ARfC\/Uk5aUqmF9F08frKA0FSqzlwpzi9jZVDFnEUSFo6m11lZBs71\/pfEvXsswgNgufOftUrs\/l5aztEY28LvDRftW+WcPjCkgt8ULRYWLqEGjv7nQUj23aGuByp3o4rcscqrYa1OFchKYll+WDU2TePfch5diuX86ggXVfk1lrGG1ygqgZ2IeRhgkxw3bC6HDVMSP1sNPbW\/IJKmrnI\/\/TN3D5AqeDrpPoBcYHtucQVA8\/VlQkyAfObRwUJXc5AA5H4J1bNcPa8Ytc7+nYEQMcx6AXw+udHglcdaNp918Bf+PQ4bW8PdDVsFF921Bmt03eJcIGmA5GAaURff8uR9hRnUZJ5jIzdNfsnSvmbkQ\/DOcqU4dlKqS4hcAmm9Woe16qRukTL5Ck48T\/mPgDwHbH9E0wOaGHDm32wAsobTpBVtvgMl7XWawAzKyaSdHGJDpr1Ilv1ylVVrWdiJ6urHZsDVfl1lyJB6N4sVuhDazdFTNVnQsDvDw5TWw2vblwJnGx9f+FcZCIsNHk9ez2t5gBYFHebugS9DQTKZEKPD4qEqDusjAvCOsAXJcFDxeG1HLJOVYwrw7iqE3BFAE2RXFqQqARiton5PO8sdA8nC\/u9o1kKjNiGNMal9X5NWC+98pJS5Uxk\/vFCxifzmImRH74U854X08L\/bi9Ykqt09kM4zGUS6YtWukLf1Ln2sAWrxvvU1rjxM1WdGz1yV\/MUq68+QigwF4BO1K8ap+ibN1wSHV6AMXQbyEaQ1ENVwN5gwId+lrNd4EQZsoDLVLgdCztDPUHiCvtO9GuqZNvSNHd6X8iv1FWegv9u7LGerETA5zOscpi4Ggck3RTJ3s4dSJGfXfkiG8AXFe3WCwUQI42uT+9MaMAFc0nmuHiVMCqVGCOYjJPHS8RJkZryHO8OIRQO3yxmXA3Fqjlv4rKTQHKilChNrs2CdtUpQZAy3UNPJUoPHF3gG5FSWDEbEB47jTjucP1M6qIDxWJkC67OZhEC0OfI3CH1IisS2AbglxU87gOlg82PQ17h2tcMApKi+UvinYTRYPpAq1MY9f10hBet5Rjc6ZHaVgiKhJo5+Vk+ndigR0h++OOUy5aq+Xv\/vgRsUKxaSYM0SOsQUfoohZmbXp6bzApPovb92ZRg7YHqov3ROMtdsRVNIahQFKL7bp8KTJw0wg+B1r4zSC6ZVaS7xst+ISp7zOZxZKtZnK\/WNPD6fv48DVCMyxMmyE97aQ5vzDzI1hcCtc0\/Aiqqgz49w1BphQn3GgDZ1eDyJ3U+iwhag0S1uw4FFnB1WIcEPbk2J1hsfhBGVW2lTdcZYnbQ\/EQLZ67R5IzHMdztwWLhIYUR6pSXM3MG49Xrisi3RZ4cw69Fl9tp2rOfJETd54E9ZfGhZXpyKFX5PGrOJO9ttC7Vq8JZ8W8B467cGT1j1l3pOrnMznHMWBBceSmUei5iObaY0BQBSkohJ0IZ0euJmmMpZL32Le7Ta8FUSLMGNhf\/40uyQ6Xr\/e1RFkgzCo+d3+o+QQNtH7YFkv+wLkDzFnaKX66UEK6r9S7BrimxAzi\/oZxfhAgIE\/QE+Gk5OthuUnaSuujNHBRh4j+NACR4Gah0VayHy+8mfbXfBmrR87NOBUzOeqSDz9U+xbW7h2vwEOaS0PIc1mibXB9qC4FVCSrZju7z5twBr4fSTaUVkvTpOfPE5cTp84vezGRPKd1HVBCU\/cAXH\/lLgcvUv+LZDWTWn\/digOKawRlGBKKd672THD0RJzsE890MXodOX+gP6TRM1kpVKrI08\/bTnwFQVnvicaDlG9Wd3C66Q+UMYx1rYYj7ukYXN2JejEIA0vxUb\/OgDO8rOJhFYYcLQGhheJ2q8eNrZp2CNI2GnVg19b+swSWvtkjNmGLgV8LDokX06JJKg4wfO0TCOCKyou7EiudPlfgylXfTbTlQWT5tlkoO7PsgG5gE8YYzmrzSvFaZ2NXWs7RTyObnpaK1Yr94TuBl6H7dvhQWOcs0Csd\/Ba2GnJeoCc3Xdw10v4Aigote36vEK5QCoY7\/9trx4QqN7V8DYmSRfQtXJKYsX+oeaG\/qYykbgsp5\/MqAAyKTbJoysUb3BiUHpFimf76SHdqVAbLSsCXWs01kVO1qGOyNeVlmIuHfXlXPMETnOInGrIdg0P8o1ocmUUEzw6f0yYAC9ceTcWvi\/+aGpn+cgHchfIUYBrAO7HL6FZkTdZIGy0OqoAX25N1yDlIonwUSHLPdNcrXWO8UCbddHdDUATRGHnDD\/kRiA3fw4BfVICYrdp7SWyROsBZn1G35UyU95CIQ4uMivQiadrA\/FCUPxB6ULHwW6q4b5E50DxxeVlStXLSrQeFAjka\/7tMhZQjQFdkrOI6abRlF4DZ04Hu5Xc\/XPCBaMzFTZ7NrRh9lnzXFdhcp1Yg4WviBiDdAp9PKv30vK+sMGy16VLk0BHk5+LcuUi5tydj\/CNWydBicM7vhQHkQ6eg8qqgb+LJI3fhGAW7yWzDJbiwLoAf0Ces0Vz21HjJilu1Sd0stJB42u5m37ilJbMo+M3quv2xj0Xmu\/OqIX4U0XZnDZTk2ZzIgNVVgaC9055MqTEcGGu9JYGVTHMd1q6+Rxw+693pofYfczM3vh1KlCnMMLz9UQKS26OIalffyUHIlHcMrwb0dIdzLsVDJdxkePIJmFVNiNr+9Segl7td3OCUS9o6SivskEFYNGhua1UGtoWWesyytdVWrlI4wSLP12R4eoXUfRQAURr1rJV1V0Vqz9GzLAIpnh+ONN1pikhfZz0asslEQXltILakAHO5xkSWrCgPUa3qxPEvytkRM6d+oNsxkwrHVkk0k5IDEQcQmzM1hDEX\/JGi+HDgmtSWLcDxum2quErVP6yWHbB5pHrGUv6OGB4WyIbsCEU+jTaEdKDky4d\/iT8Plp6T6oQBy4kwmk7d0Z1Bpn\/H6crzLzKKXDuuOWMd27C5feKJv35lzY\/SAbc2WgNOD4D7bXAGCL4ku4S2\/j2Cx+ERrDc9HmmVRuhOME2TnhKxQ7P+PMBPvHulwihPfD5y37rj1oFcMtzg1pYVS357w+7vSTqK53aBpabNd00PY34\/FVTeg77rTyz+96h9LgdUUYJ3L4bNHj\/\/UthcYkGqs9EIW8qaBfUp6k+vVnWG4UlIMLdrNlCg7XkFVOLmabNJhQrWREgEqsy12v8k1qQnskpD5qphBNLadcHmhs3lqWUv2fHBQafPxpTbm+mqbVN\/tmfMw\/L93OPy93o3Hn9P+tt\/w2ntPlNQ095XQ6z1xsWHtHnTE40sv9qCMUSvewfx+sPN08rLXMBGtLj5EutcaCA9dbRZWsFTAW+ffjvoWbXfHQTP7NYMmalNiJDPYKBcrOKzJ2yovCW0z29JgPOGk\/He31JkvFfLaWAk17tLk+xv0Nn15dTrXY0Zgh2z1aiwDHwTWHwQjUKJgTbL\/Hxo6z9GhCj4PstVC75OAOMOjebzHK5VFcp1SPr8WJ+qnaovrhBrNezUEOCmjXczFuY7GoWAXm64wOq5MfEbqD2r3Gs4Oy67BgNgs6CAwSTuo3XfNElFXzDS54IaWuDoU79Q0a\/nmNS4zM6Q9pa47EC32EONQvbbXRUgmlpo9E70CGEHwTpyfNDZyvTDHje\/5rd1QNd8cX1q9+sJshCbBopKv\/ZwZ+Fy0zaKkJdHYbUtbISP\/LiCliIgdWToUMDki+pIUOSvriZWhYX9AythzqQ9Q3Q6mBpJRA3TJLMgjO8Fb9yBD+k89p+6aXqRaZjaXoGG7pt+hRhG4AMnbhEpYEYL7DaIjj+8e089E1drlsTO2jqFAlJ1TvFoiXAo73FMmY7YZhn+NBlzE0yRlfgHk36t5PSpfqGcQQqyMsyrltKogt+Y\/tx+ytkXq822IPJ2JelCIiAiZQ9PUlNxT+cETPDLuz7VHYt4ostHtybIVsfoJU+991u05VdDXSjqQD\/sNZLm9EOV5Fd9EU0wnPADb60sltsNsJrqCENPLblVL4A2Vpd7rYa2thvFbNKjDvl4Qj1J8ohHcVHuokOOl3HT2zFcNgGY0HL2TIZJQw5YlHA7BXnQrU614Fr3u2uFhCjr5WH8DhMh8eElNPeQcFI1mRGw0LjRbf6k2okAzHsL8baS\/2SGLf\/Ox3jQp3CrjfRZFDH3hhWVrdIGOXkFV9TNt9VP4HlzrCAZvWSepaGcQxB\/qYHEz+8f6mkLcLWDaU6+fYc\/gl6J\/t3YIPdIvyhu29du1tqHce1PnLdfCZn7vH1j8NqM+t6qLzEBG34MUxi08itbeCaO\/5TGc\/BvzaOE65LBvJFrEZYKZY6yDYWfpLhd+2hSTwR7XMuJjpD2d5jxe4EODys9yEcvwJWBdQ2XqqKlrfMIUIeYEXSObA2LdRWsfiBKt\/T7UE4xuoBcN4x4KpcuENuLkxb8EToFPWJr6Ugyv8LP2nIxaMEH+Vc5o9ayiSE9w5NEHsY\/ZZ9dBq1JZA9HXGnit+OYJIlpeIcCaeZwrCqDrCpMnfzChaq99A8sDCfdYQNkEKPyme8kMWpGSZoJRaS\/WmMpWECBqz7DDpRXFgldXtQ465+C\/8ulk7K9VliJiWKxHPlAjtvhE3sPKZwzLWSbX5gLkpQHaD2aJWs8BqYEONB1ccysvIgXBvj8ip3simvAJ6at2ZcRajnYG5lscFBWGUN7PIxc31P0ebpBQmJD1JzRdMXx9AIIeAcuGn1VJtNa5OJGp4owH3oVc98glbzfiFNzrQrGzj8sPRYFvn5F1xRXu6GTlImANlVO\/dEJFQDxPO1mZEHktAbu49e9S5MZgIxsdtZzqqJZ6qkn1ASLYRpx+DdJolVLJwVExyiks3sJGdcRkWUrQdlyauCUAiWTvmQQW9C+j7JHa8RTISvRWoO+ZjvOPA9Y2vl3loe4QPhwxS8b++LZSC\/IJF2oTP9qIqPyTUDWojdGlgnJbxErF4gk08okBd7Kd4Bywaev07oWgul\/+qi7HCpCq8U7PK7wMred2FFvnusFQtR6CfLEWZBtJHuhlzYSj5wQm9jsVF52MyJDD63TcoOgdfAJcm\/HU0gZ6E3JH7g\/dZMAB6K+XLZYZEy2wNJzJn0rncQfByaE+Hsk4MdfVHZYfRT+fEcn6dpyZAJ5hyv0vZHstvk13jVrlw7Gtr6uOr4xFCtncEm63xjUFnT0Ou5zsm8I1","iv":"38563ac2a20efa2cbd2f53e6bb25b1f8","s":"3dd5ac616731a0c1"}
Share your thoughts. Click here