Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"432f817049526e70f0bad1b34a6d90f4","s":"99a27bc08f389d1c"}
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