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Retail

Europe’s Zalando acquires Highsnobiety, fusing commerce and content

June 13, 2022

Both Highsnobiety and Zalando are based in Berlin. Image credit: Highsnobiety Both Highsnobiety and Zalando are based in Berlin. Image credit: Highsnobiety

 

By Luxury Daily News Service

Berlin-based ecommerce platform Zalando has acquired a majority stake in fashion and lifestyle media brand Highsnobiety to bolster its storytelling and assortment curation capabilities.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  5. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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