Internet
May 31, 2022
Guerlain created 1,828 cryptobee NFTs for its founding in 1828. Image credit: Guerlain
By Sarah Ramirez
Luxury brands must approach the next era of the Internet from a cross-functional perspective to unlock its potential.
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18NDmtWDYVqfSMKEpwf39htTF8dRGdOILXcUTVgevobEmONBG1B8wlcE9FYHgHk0sXQg+ktTf0mtoz+PvTFBrAun8qlbozBh7AYT9tMNJqexRFQ0ukVsmuPmJD\/Tu16ykNSpbFbEshGZyzUpXRnlUsvQZgBsGEhkhQwUdy3\/ajtwlV3ONgItBICFpMy9LrjKHbNpZ9fCPy6U3V+aXBv+WCvbBb3aVPevy7AitxK2GU7FkeNGB1G\/BoOHk0XdM8BKW+0NmxTMI0xTU4ZiVvRR382qZFI0iaiB\/SXcUX9nruTzddGS7GVsPm\/qOn7dFdaYIt1EHbXeEMtUl5Dwl6jbxc+Hhgqb\/HK3YkXP1qpkLDKAR2NxqjecSuHmusGUApvgE6EP3x9ciAp+nULiT0a4iAK8Orwhi0nERtuzRRUm3I5OnAc6JwjK2CiMD\/z3lALyEoCjrLCIruavthwI8K4cwrNLIKIrlFdFgO1dVjtcKYmNpnE18W7CxHklRoGQG9fyPyg7iPCpFsWDchMZZAphGSpUQ6pEaBnwQ1btzvpDOyWX9HqPx8Pmh\/4IEtn9QMz7iJt4Y2qhrg9dDMzKkFG0bWgc5YcQfDvodpfK9lPJoZRg3uNgwJ3dgURMpV1QIuo2WLdq+sZA406OLNSIpD2gJhizfBEndrznaKiINQJkAWPoNKLV6Iko7wqRu9MNCwFDWeQo0vIIP8R2s8XPoz0oX+8OfrBJnoFdGO110YgYvdbAf+dw3ApciM+K1379ZwNe2eUzyc2GNTIWxHybWA5LPt5xilP2R4vKpJWA+KmIo8Udt+AP8KPoW1+ZoJGWY4iQ\/5oevvX21CRHUhDEncODaGLKJMdc6YnPbnqL9CZo4vRWNX73jMp2JiEoioAgkHSw5PCjZwrE\/8TCT2fBgHmUu9OV6LA1YT\/1URPVqYdkJ3qBmmvqaC08kVh\/gtVpsQnMKPoI+\/nrpsjY2lI2WPuCRbl+eGJek1VUW1VxtIh40lLGtW97viOIuTEorS9uAWGxYzdFWxLmwVb+SpnK4vXP0tTDqef9PocD6ul3H\/kcEHPBuIZChnHVv1Rpju9BnqdHFNvtrFVj2EAxFi4WZZmNLLI6FfwdmPZIbSKqw\/1UaAgyXKkQqMATkH+Dnaxj5nkpyNqrnQ8TGMaMCw6ECOzAliec8ig6BmiMTNzeHtTvR908RjWQE+D4uUXPnpW4uoy2OPofxCSKIy\/sZ5SPMolGzDEhZG8Pa9nsgZAcQeUqjpNOTjnUXaM6uvsahgm6ZH7gB8LjIMwrv5keRRQGvNeM\/rBPiQzPazicVWc5ETtsYd8KCy9OTU3mvelJL60LmbAR3cRcjpESkqGTE+zqxu\/qHYQL2z3wJ3SH9MW9VvnnGvTztqZXQzbxTBg1pzODkGxL85qKvTpCQuRziJ8RkWjnuqsKgSPRYtfDr3SX4RpEdEDh+HVQF\/Gahb35zpIQhYfam8bhFRzJIvpqHjLKTUyEGShQTuB\/uyFXxvqpj\/1XFE\/NUI1IGYlAWUruG70628ywQRo1kCZ4wlfq2PhT05EyOk69zyhubm7aUdcjpARJyRdDaoLapeteaRoIn8ZxDQJ5atfoke1Kp2mxLuAsdKkvpPleXRXdnQIEA7uqoP7Ptgz4N0iTHMId2x+lFS3jBZgGjjWPCAkmRstS8aglOId9OdFKUpV2NV2zXGHKd0yOsCR9+eUMrsWsnkQS85T11BqyYPHZS0DGID0JYel6Cyqnvdc+vfaVAtv0PRHImmiiVKvJTGD5vKEuNRutP1XFWX8f1bb2Pq8uAsSuRPj9Ubk6tKBdSEa5zAPEx7WfGT+URoym+GX+X0eSSlv8B6XKuhhnYoJ0zsAoCJslx4WeTwDi3KMDpXIfHHmGqWcYv5iVfHzmcEhT3Xf092kTrLvAQOK4T43Q5va7Ci9AEvdCVYEMYl5kBRjEu65yNuHVHibJF7QB8sfkg9aIhZLjl7WEyW5hioFizI7jWImA+S2+q6UZDBJTAkZZZMelpZ3OPpVWGsw722763yuew1Kh8RVDb690so17zU+dPnXY\/RFE+W4985QbKbJdomiJKiy87u1ppbtAJiIEx\/S5SDmpRJW2r\/ZDi81IptI7TdNrzIImZpiDSNMa8MpXXsES7jqZYPBHkkiuQxn4vRKX0w6oIk6IPS\/StVCJ76qgc0CjeRN3AO2YNMBDLRaAQpoMlKD7Eb3PLvnydtJZLKO80qvk3Ttix4yTfNd4PpDtxWRXsNorDU6B7RVNeCf0drnUVaNVA70Im4L491ZS3n\/xj1NEqAv+huesyflZVF69iKcBieKD2WB7TaE1i4tMJWtIApg0DoRr751N3eGb8k1222+JItlOIGw6Sytq2omIWQx9\/1gqGckbcUF5VKB9sDkHkBEpbHSlTQE3TzG95si4xZEqujT4qs0o2CQs97YyqayJWKyF8cs2VnGYYg20GJSa+YB8RA7dl2LgZgRq3ap28hgRQKnAVRVThQUGTBl14UySTSJWTBQlBURlmaB8nO7gpUyq+EDl99Qs6AyVYxiVXvtdxS1Kt76kehu\/pR\/MmTZf3uKNf5NOrdZ9KqqI2lSWjwOKqts3U1FlwWCfyWWWVqF+36dglxg7IYyONM\/8d\/Pq5CNn67LmqGgcGzvVAOnZtEHJjmFGpK8aVkWJT1sbQ\/XvNKSBAFBPlS\/bBSXdrzgOXyzehmXeAy3FD0C7ya7N3CAGtma2AZ6RuVKvwVrjcm8eyh0K9lRqa2LhBdzPzEjJiEzXN4K2FNRHeqfuiflabFjIyB2ERYOQLExpl5xhrCgCufjqD0yNtg9v2sdQVVhauqXq069lNJSrZRgquid+e67XhRcoBrhb+Gwl1eicYNf1iylb\/7j\/QzYTKxHccZDf3zaLSdmYnmXY5Ia8VCycZOXAka5ixj4sHUMyu2+2QQ8V++YaprUP1RkgQJazwffTIRX0Cdyor2cA6CVuuOL9VhaOGyfomtnNa1QFYxkuJZU0dKzefuxtLkaG+fKcQOuzsXK+6OHNlFv+UMvOOj3xUDAEzW0J0wUdxVGkpN75MqUEERlY\/feOCuVZJ1cH8pSrZi1cj6TboiJ1Yn0iziw+f6KIRFeZlmWVnY+BfQk9Hym1LbeFx4iiKyiCkk1F3uRDJL\/uT4PTw9s2OdxSKWJ9rZtYINwR1+1KT6JiLetX6JPJgpdqwOgCv1CpVONz4QRimpu+VqvWJVqNLCSRCSZoFZYDhKHHe5gP\/gsKvRh8URQWxZ9htPkwfDArx+v8BW\/CxZoRD4ohYGy8ag0+LznYw\/2c6Ufqk\/1BMGy8ha4lqAnEOIbvOQdsryhfeJxy6hSAgWWG7df0Zc1tG8V\/fVMJhUGugIqpoiBMPzNY9KGlf+PaU39UDIhQ8MIsIDf8WrbwZE0XgJ9Pm85SO4yAc3qGoy0o8omVmBfnIhN1AV91Yq\/AWfg3zLd8UWHUzXbXIL5MFEJcqDrjESX0qyInBRWJvZ17WiM0IoD7TEdufn1yzMcUoOAT25SzyzWSfrSjCgWi+Lix3X1K603lXmHr7Eqn+Y9HqLSHTi4mzKKoEVEVevkLozeii4KIVs95ri5ChJS7+Fn1VOezrvKSN7lXl75JH8yAjsqtVRJXx7mb0baFKWXbii7YHacb2eydViy5SWLuB7Bersh3nH\/CE\/\/P9zqdiJb4XLcj2h5dK\/H+FQ0op3wESYBC87Sd53nbNHYVg7u6EQtqVn5pGCmKm4\/aUTGKOgNc9RdeyivtzQkCcUGMZZvJk21gtHzQNzSeBThaWJr8vq4uCeRbz23R71V\/8uRAMJy2ULLmSWgTEC2UZHnjcPokb74biHCq02f6pAq\/08+zjddF3NShW2zn8ClmerC6dyD9B2OA2V39UOYfMSrfY9sffZBkeJqNr+5PwJZPdBpccdgnXb6dy2\/X8\/WsnalqsAcS+ijvr22Ev0DMHkML7182Xt4NHBZrmQYAN1cyixcCqncVoLCrT2A158fNCRGYiNDR2DFQWzIkGZ8Azjhw+poj39FkFtoupXwbKmOAniYmcrit3Hhi92d09twqTiTPHHFpHenKAWt\/vZmaI3L4r+9zC8khxJ\/zF+tvoJgHzlzgVtw+UlIAh+m2ude1wZkit7l6wYvP4z11vCIHIA5XhdgW25cV2BL7QAzM8X4geBOh\/gOIntgOdqul6i0O+5mmLeGbJtuSeSFZG4ItDYamLcbyBhEaH24ESZhBit+uH6rPAvMs8LSTOcrzuNmk50jUWw5NF2N9BRBKH2GrpVf332P9c+NWdsN5Mue5hHkrH6PpguFoEhnfpmrt60zhz4rd3VOZ93VRMwDx95zIo4cSLMJBXwj2BCYD2Vq\/jCRKgjeFQPS8GHw9ua5i8+jaMWQ+YXbsAX6+q8vrWLStIty6CE66Gi6t1nenfp8gwzxfB+WPRk\/UjLuuRa8m5YFDcHYbwIDo8EL9NawEjNgzhn7xR8cp84qh9UZpaF+MpCePYeSVEm+0CvWNh8BUMpmTSKTRSy6F37XnKvfpcBYvVe7TlU5HktS8DNsGmBz39Io0UjtI8PwZOge1M7aN3YD9qZZWxnLVHDZ7XuQIJ45OKb8YZ\/sLFCUQhmPtdSp76dpVHk1E8vPAdnevS8DUSW4QQRyVBqJ6fFcj6bojA7254FBJmic7Pa37\/Zx46FYXTqgtNCNJsLvUbAzL4SJIEkIInU4LrS8141HIV5G91Rvtv8LPP98veiAwKl76OWvviT1DMqTzhCoNVv1FL5txxBIa04OKqj\/SsXI5eNIURJDUbhjRbKc65KYFI3Z\/pKs3rp+h2fw\/6MBsI\/L3SBxWRpVhM2ZNm3Mc2yVQjULTLLLfkjKT6VQHbJsSf4sqKZJdn49+wcsU\/OnJYCPafYZUHV5poE3nVSryYEdb5PbAHKPQRmKqt28JjHZAMR1qgJUyy0Y\/QNqkoXpiITzYWafQxj8lV\/+RCEtqaHivuARO4CroEC7OJg1+3bWJTR9Gv6MhB4PLNqrkMzKHXlG2Efj0Jwk+M1W5FO7ux94yyEtuw3v\/cd8KI\/zYroZt4x+WG2ORH5Dsez6a0ucoX8uD0KByj40Nb2+FSf9KIivfzCpX6taOdBdfMfcizM\/m4PWjs7WYa8q3uVsaOac7LXBsNhJFgJUX3PdxnFa6Wy1CXxKAlAOThxYRZV1c6Y+BKv7jTNmh4TX29cZdJoorPDYVxGO4R08bDoPSjsRtSXFaZuIm0obVJo7qBFRP\/rhZxlGAil0mKpKpJn25QywUN5KbEJp83uSxoECmJIi08n1HuVL5TSkh5gbBZiULMqmGhkzAPWEWkvKdCANn8+yJEaEN6Z2xHkt8uTzxuSlQqOBbGXwHGNJgq37Ypg3z56paPfx3LYQozKcNmOjsYS6AzBZKTajj8dFCmpas+Ze8kJYZ0Mcq8mJm5sJxiHtOtV8cWp7S5dwJq2MjQPwJAs2lZLvnGhySRg3C5Q+DPHX95Dc0JMRVtJKqMQvbimwUZ53FgilX\/Y4UP\/SL4anAjLds2+0EY1HvY3VBm9VBOAHUrA47qRzhpoN4UhLcg4tgXmVLQtO9W5OKT4A6YH6D47flwu2Xf70OEz2Qg7ASQzQ7uTMGf6uKQ2vOah5ZAs6PYUh6NwTSjD\/0EMev06wdbHVv65mdZuxKZvlMVePcGWXzHRGddimIPcQdqTxzMyL5wSYfSAKOtprDkF+bia2CiXY\/LlgppOLgCWzoEu3l\/s8OCIjZ0a80Kwhpd2BkABFACvkUfKP6dYl4W46rX9pvuimTTAAK8ALD40agKui7hqP\/64+njTgNahMjN+\/4Y7c6YjePTdKD859ACOOuDOU8Ple4p\/XjM0YBnMA8kG+lAsBcfOb1ktBI4Fuzrd\/1yytZuOoTupTFTIE14wuS6e5H278vIpfPzQRf0ugHo\/0ZeIgRdc8S+CbMWiuiQUkLNnnTtrgwgQRffNg6oZwYHmT43vHlXjZcwQ1Ej3dD8lLaqdMWNjdP+62+Txbs4NCBFcCYAdPaiIL39ZtKjFc4J\/xT3+VhbJCW62B2bqDQqCqQh7FqiEKq4agrCmc5usIV+31q0r+i2GPSrzcqMEJWnqKrvia85a\/XcAzDKly6jMA+HOvtjpqMx\/JAx8syI1lejOFXvPJL4ktYwiwBfbJK9PrV\/W4F19luwUyXV3XR3TnrpIzggyZIQG83T7+n4pUPqPjjfwAvv4cKNxx\/ek3TBXnFdV\/KK2IJ69e25T2fynCrqYWMjoPxNkK7xjK2cNqW9yRvyUce6uvGsJdV\/sirpxckqLjANi7Yd9B7eMOV+EmI1wm9fyk432AOlDza\/0tLWCBBDVgN5L5kYK8kdZTPyYYpjMzkxecftIlt0YHXOk8N9qkks\/WYz+K1mM9cAxgyy5l4G3ZvW9YKdCPvrGz5mbAFxI6mgnC89gG0dHcxQTOKh4Z51ljsir5vPYLlnMpuRx3M=","iv":"5c08e04359253caed549b8c322ce7e7f","s":"3aec08ae319e0b92"}
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