Internet
May 31, 2022
Guerlain created 1,828 cryptobee NFTs for its founding in 1828. Image credit: Guerlain
By Sarah Ramirez
Luxury brands must approach the next era of the Internet from a cross-functional perspective to unlock its potential.
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","iv":"2d2ce6f078d88761a500bee96c1de949","s":"e0ddb6a2598ca9b9"}
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