Luxury Daily
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Dec. 26, 2024
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Marketing

The Douyin KOL helping luxury tap China’s lower-tier cities

May 23, 2022

The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Image credit: Weibo

 

By Gemma A. Williams

Over the last month, the Douyin KOL @diandilahai 垫底辣孩 has seen his popularity skyrocket thanks to his fun, witty videos that pay homage to luxury houses.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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