Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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