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Nov. 21, 2024
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What do differing NFT strategies mean for luxury?

May 18, 2022

Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci

 

By Nora Howe

As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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