Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"f97f1b3e0edef9cab2b8c8f7bf775ce1","s":"561416fd346bedbe"}
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