Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"2a548a0de2e160928635b2e55e4cdf95","s":"d26c3ff952f5284c"}
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