Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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jBYgPqaTou14Ysr9xkz\/G+ZG3nPHdiRoYiE6KdU6CwAB4SgqEPIzb+shmU+aic0JVK1gZGUtWYZRh+v4354UzLCLOvGsCFtV3gaOkWG1jbgwMTW1VYDoW6GkIl3C3+fu0DsTGrQFvSXQznVEZGFiJXbBkMHAh7nhxI0b9ejNzPOiUb4d0uifM0\/oHjNwpQvvNmwGP3dj5dTMu2+7RDD2lOujsfT\/aC4\/qp9lIOIpYKxRi1wBlvi1ZnhqNEetLjQUsgC\/yQdet1QNTABzSntThDlHPdqzvh13XxFwwzsky8r25qHG23WNbgnVRRu8N+xz2xdYjFiqFbOlwYkK\/N+gmCtUfeTLCfsZKaO9WPud80MNKp+mkVHkkIldz5M\/FRsT0K\/QYhnF4i1tQ\/laLbYUffKgS\/GlilZ65xk2\/iZOhN3WIsDXIFDvYZu1zTIRqTS+mZc2m1FBav0Ll8nphfJdCLaaRpkXO1PhVNQbVF0VkYzUdNYgfihYTgzUuNcZHNm13zOazdsU0bKQm7EketRfc1Q+\/jFgFrr03X+EoeZoYzhgMV0ej7a4XPHGf58kuUz1vo1e\/8ySrrkw5C5yjkBVcICw0Jx6TM2b1VpCnIGa6T+WFarvCYTG4wS++K3iu1gkYwUq+gXYCWppkEl++UFOVdHonZf2Ej7R3rBI2njWkUvaEevQs5\/Lhg3TE\/RdWyobEuwADywrqYJdasu0aIuVtywHY2thbqcxcwSfpfwyQqhqv8xGIY54pohJj453ExOoc+ZaMjZmEtHyEgzykYveSy4yGNPVb9Mx7AqROwD5cO1i1ZWdlAyuHZYlmH1dnNxoTCMwGRcSDhqkU9s0DqH82aUJGlUKuI8kTCHFUNd7Ia7q1nySfuGHbcE4dhg+OwS7mjrKvy3674iAj6irenn6GOIE4y\/nONIs43ks1dsVMWbieQku6kLwFW3wF9eHnVTVE\/acQJeHNIEmh\/q04BNefsZdZzE0hX618k2nr+xERR0WU1cxkBL0ZjTC5IlCAOIQa+QRLU5nFpqNyHiXRaGYLIKJqMFlWlKZiod+c\/SHA4rU+5+l4qsY0B5n3h+gWMYEAfXgvOU2BQxPkmY8YFTCIDcjtDQnZ100i5wP5FgxgOs94PcDjgmnxEnOwFU7q5Bvj8NhqmAtBSwxweDEa33gC+55bL2YPb95xksV+2OPa1Op\/rAjg6jwdfRb6cq+eaccqILn6Llyhsbxuql+XY2bzAxv9ITIcgfdIgMCzelwRx5cQKbmwOzA40W5G+C5C2\/A5Y91PhAFLaDfpqUylTDBWiimAC+87MFwZYcU28iMlWdUjO2HF4mNBq0L9gbsWQDLJaBuUOhQiuH1y6T3181V3l5Z0O\/i7\/nlHN0DCeTWk063vM+DfJn7TVxBTVbrGGzNq1QyFbrOfjZ4XgbeuF7TmHKPHQpBeXRCJrfLzNq1opincG8CoE99KMblwHGI1\/dFIgH9JCaEs67BmuoS1rgMq4fqKsJ+gQY+gsw3IMjcvE7Qmq+Xqq+Om8VHXhcDsWuH8Is96xPu7ZIhcQzdkhp3o5YxYb83sl+vGIVDgJMIxz\/Dli+LxMOfK40leqqwXN9vCsX2LTtzKx+rEis4gJ+7wUlfrUKSymlLJPLiQbg5XAt6w\/KFrkVTibnVa89PbKLnqJW\/snqh4o\/6UtMoYR\/u3a5fe9aaGKv2XB8c9domUTLx8Ltb7I7P\/J9HwYXmRzQyfsHgGoXCht9nDWcrNQ5B9oT6ck5NVDtAz9O5TCYI52qGdKK7ZnFRlHtHHOyb\/qybtRC\/ecuyrDTsYcHsQxVVnRn7q6Cm83ZRXVm7yh67L\/VW4mVuxaTCGJNvJOzP89Hlo1QdiTezxEP7Bce0yqetrj14rmU3+jh07ysNk+qG7\/g1qJ6C0IMsb3dQNscROgeGwF1+H4hneGhfTQhNmbgCrUSXDdeigOI5i+RYp+aoY3PUb9g0EIqSkozKbwK+O8aGxggmMZy0Wu7pAGVsjp1aBfqKGktlOEjva2QcQh13Rnm+fv6CnqjeGeDz4vIFzv4ZZF5\/jxKP7P8TrMZI7ZZY\/0OUdeVAdCsS7l7pR\/fxMYfn8+0ydZMLeESQX00\/4tpDYb7WuJtI71LeGLX+b+ub2AWR\/qxF22jSTb51nWOeNviK1sBdjp7CdTvSle53jAlVT5mg7ygq6eUY8xf3GcLbUh8VtxcXc2nbRoL+wXOnt1x9DWRJfWT\/mdrbit2\/KYrAMRkHwtvZ9ci+sMwsH2K27ve05MSA8wZI5fareAPqKtzbGEaUIfqIUyDBdhdExaY88uYZhhFlk9Bydw84XXpsUlgkGEjJTEh681XBKf2IUebyfMuBLgcOTOSq4l7tRJO0YZH1spL35GSOv4pRZ5jnmUKJbcLHEQ8u\/EkyagrOlh6Ih68XjIs6FaEDDTY4gJYDKOt2wO7nqpRx\/KqfZRhIYMf4HM5OWfCoyWWM9XoZpdTJ5hsJFI9EU61dkMeP1MjV3W3y25OWuNAUPC7SuYqzwjVdPqqytLG4WNx8IsbuNx+NDH6QF5E6\/1LtRM6K7xJglIHW7wTAIWB4gbjg7KCIFFr7OQ5U2yQsNmeN6pny2qFtOaFe4a+UTh4ZDyMGSR5f4FuCJ5Q390UIjnB4\/8jTM6W5XQkwk5b1I\/dzZ10Cd\/G5ZXZMLxwZsEzeIVn\/IT3cUvweQQRmTEVcypmgkX0nACxoq4t1BeNBGs1ZnteYXL4mXfxa8NwmQgIkAmxlZCUqhfID2IqXQgC1NCfe3pfWyrbuPRLv1hkopvyTaJZ87UZZcLzWsKgDKpMqikVLU9DJi9ayqNF8hAGSQ33XiDeBUd588bTd0gek3cr5S88kPKxeIDeHVcFN1C7T2Htbz5SEVOduKFgWEceyFFFt8E7gz\/B7Q8GrkpuGkZqh94ddVUkeTsZE+pbSrnwksxyAGIEy9ckTExSsIRNu9diLZD0mmyRaemyo5rrL\/ylF3Gmm6RhJwlVOqcZ5\/UIzCe1tAtOINQSsJgBATX+Bui9I6onob1Q6VQ7P\/Gwv6Yy1qIzhCPiTFi3mzTD5J8hByDdbRIF9pp2sKWHYPBFE6ER64qzTQPuZLtDofbvSmc67o0vQWSEfSy43THZtbYerYtZYOtZKYjrRAP8PZ6\/DfAf1oGKvYDE54nUXRWG19X2k8hP\/PfeyPveN1bILSymQVo8TFvkzg7Ajs8MtcRg2Tb\/iR2KHacdbB8Q\/Kh5AQKgUdJu\/hCJIyYbI1qkUHZcTh4eHs3+34+YCEq94xvfZjqXaRB\/m5u4i0hs3IFgBV4pxjsXZcetSPytbc25UnIhPYQqrP64d3uUvxupVj7gYpJqSNRM+eFVTMwSWr7OvMTXNb\/zuNgWRwMwlgKFB60ElPGz3ZuLrql3PbyiGFuDJHBCLozUsQb+uSj38T+hpoLep\/Q26L7HkJ+zRvDFL6UqrUXbKRgU49q6xXYB\/HhlXYUFgLNfClohXCtYBe381zJvGS+JQB+lkRvm5V\/Yal\/u\/ySicLejXozEr3+HOPe4F9LeRLQBDiQFMnHc48bDeArKUAk2lBLKygby4t9dLr\/uRAxr7t\/nobFtwd8rX3e+35iUeay4hdUI7xokuZp4xHpu+wHVryRWUO\/B2ap58+aprPVgjsxCg2EW0SB0WM7H5fKlbQIVJhyanphi1USzlw9Lj\/V2tuL603Wq786Fh8qaXEocI0gKYOkclbpB\/Bz2K1fnBd9jL7x5lGaGmLUsjCrdSSuwWWjVbcnfh2WwUB6w+BN+VbfIDdMldPKLbAHNNo\/i2blzTkid5yGifaw78E2S52\/+3GiVuC3LG5yKRBkXwPf7Ky5rZFqGsHcECTX1f\/U2DvhWVmQtIvjKymndUg6SuE\/XPutc1auWntvmHEFRyTZTp+znE7if3uiRnihhzGyA3F0nMA5vBNrRzH8gGtkKt0UTZtHI4YVRE+nbWuMlTDaQrFLpb9nmtd+PSueELsaSsw8jJqMExEmrfwrktz9dbv3eRg==","iv":"213386552172c47fc2878bc5d3bbabac","s":"74fee0fa4c3ec918"}
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