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Commerce

Tiffany holiday sales results not indicative of its marketing

January 11, 2012

 

By Rachel Lamb

Although jeweler Tiffany & Co. did not do as well this holiday season as forecast in November, it could be that the results are generally indicative of the economy and consumers’ moods, not necessarily of the brand's marketing.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. How can luxury brands tap into the back-to-school season?
  5. Balmain enlists virtual faces as brand spokesmodels
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Galeries Lafayette unveils plans for second Paris flagship
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