Media/publishing
May 3, 2022
Brands are speaking a lot without saying a lot. Image credit: Condé Nast
By Sarah Ramirez
Consumers have increasingly higher expectations around community, and luxury marketers need to foster these connections to be successful.
{"ct":"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","iv":"7fd6fac3d2f61c7fb31a120ec1091f77","s":"863e6019a7a45c04"}
Share your thoughts. Click here