Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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6FHZFcP+NXSyMbjMDzwSQ9U5kq6TYaNuUoZc3odHB8z\/PXYozTZ9qr47UabWqAW2OQiOHp8pNrS0qRnGjrQGtoxFg5R4frs5xQPWXp+wAffuQztoIAO+kdxpgXqCmDlFeYXZSmXRw9SYa0kEGE+9O6sZUziEN+1tEQNWxr0NQcmx5xLiPCh\/JoeSahmvKmtBfJnTgf0\/LGzCDxe7KeANeGG+0VGgo4t56iC4g2Cvws9kpGZIvDWEYmaaUV4jpCfi1PjQPQapP1WqklShCnOnkaA6F8SWVNm14I9uB8BHL0xHwmSamRNDKx3Uf0IVdg0rlwEiDKdTIiHaq2fYMgKiA4W3hFr2XTRYYQJy2Tl6zX1uO9JMHeJKtixTivBNl1AViLNWesC9SxabUT3wulin2IN2DZB6k9gEO\/Ty0b6POaGImKzM2atNPQbz9EkGTf46ejWQNFCIBPywaPDjWmZf4zQJkz126LAo4UVVqCG4IuRGg\/Vjb2XBuWB3JgXtH+bM2YwiJ0oxqEYXnjebOrq5WOsEZ8HirrQ6VZ2DUQx7OOLZUjskNwo\/cI99oBfLUqvpx6nI41XfYzQ9D9QQcBO02U2D+tH4kSGsk\/6OTuMzjfdzGoS4CgKn+XKQ3OnBNieigzIy8lvoOL6FqxaOWFEDR5ups4vbIifuxu2fD6JO04xJsU89PbmfREnqzcDq0LOKh0n0MXDNTRY\/bgvPn4P0C77sCm4NdE6eO3V7eC3\/G1GLcaOcML2DiDj6E3FFj\/qBTBT6R2R6ZX5Gq4y+DNB74NgDH7oa+kr61tQ\/GEZEb8ghaECJAnwQRm58ZFb1s91iQX85m7gePntFHzKhr1CNWhE6un4p42KBx1WglME6e7Eu\/LlwsLIohvWEub4SqKYHoWrzLrbiwTo+KgazP5Wsx6XfOpxDcN+HU\/iw23AyjJerZtY\/F0ZSLFqxUb\/f3wojFnfArlB8SlnjFlTS2Y0ydqSnAdcsZWoZu66P25Sau+pCJtEK2PA++0\/9pUSAigq3bGiRFKKfvOTR5wJTigzOR+zPYlNv7KhXXDqcoJwqsZvaR2v4yFn7ulZnE37FM6H1I4YsKH\/PZ23ZirpJkAYZ8FCe9VsEPIRiAjHl3ix+haYG2f2TarhgPLXbnwRZEKssVuHY\/0F9t38S\/sFnBsa1XG64ZNl1gNyA2gr5pUoHpmPcteUH7Qf+mtYJmiahtw3STlJAzeo4U3C3zWFSaw32MepAlbaM2d1+iFk4MtauLMCTBoQnImhPyJBMpyFAo7EbsPAhP7P1zknoCRJU2W4PwHY4mYjq3Ko7N8YrkjeBy1Q6+mbeuTdKwgBl8OqY4kGLRltxx4RFR6NVAHj9vcF3JUanC8uE0vj3uwCwgxuYq+3qMnMdV55ldfxygGz+0zTvZJkQ0+qwtCjBKe93lzUhRToCWSUbqNANcBPTAp69lW9DPEvOVdPua7KmFc2JQRalK7IuzVzh85jatfKomlDQGrefgsChF1obqaLggtgWMHafvL71DIwQaPIO5xGOCa7e9uIo5tbpspsV96Pgj3Ovl41i9G684mdeMFPLEWP0o3MIv761ZktVy8zD4Z8dYTLkUpho2RMtJYKYbU9TuufhaNHraGADUekFviMk4MhWK9mFQ828NNAbT\/TAQA+K9iHSt74CmTV9ubviTYaZdciWyPy5tUxq024SgyH4F1u4hawc9xafDt7OQpzu82i5wmA6Wr+hsZp70Qr0OQa\/YZ5mbNSy7eNPZ7ZDzS8o6bbOlqppmTf\/INyAea6qZZ4MFxjhmC8rWxoDZOF0mPTvpym\/iIZtXfUrlMUwIbyM2jy8FMspHVf8l8\/lqHoqrWxD\/8kkEgGe7p4PKM4uP54QeCHgJdXgvgR7E6PPZfvYXlJJMEhV4Gp2RDrw7ElM+mW8l2c6kU88DnIg\/jzJJYM\/0CeQgxyAYc\/xf8Coe5Mtk0\/83dH4pw4KaV2gRxa4Z6lMZWrAG17eOJFZnx7vn6J7BmUDauT8bwJdSqFWfIB+WoSciai5AM0JhuyBaxPUDJ\/RsXGj6QAhexCdYqwYt0Q\/QwE85KMugWVHaE83jxWolNMWCtIXn0Kc2Jfh0DVXVlOO9IzPuY97SNq9Wi+i\/ZsMplChQZZXbLeVTsByxnOGNm27SEWaXs+zx1Av6Bi1kjGMSEzSTjJqMLF94tu0I8cn6lZB5kchS4ykDKnUq2RhU1gW7x2BVc\/MuyPXsPYe1rWwrahGDXKFFS5zsMLE3A53jn2yFOkrkcwKEj0Ewm4paZMX7TFr4+IFUZ2MZjbxZ2\/dqQwW3HQwZ2IJpXiVG2buWJy99iSDd+9EyFWwDFP9GzKImitybzEsDRYOvyz\/KhOCPhOKMPgIn7bq7jSc4S1xkkuOZkFQRhfbvXAN2jbEo4EmMxWj+E6mHYSQBVxms4SytUtOoM87WZmsftSKwFegacRCFuu7V79y\/JA829J6zAHvZc+cXHlS6bepJCFaYgLtN5Fx8HablBTnAxWNmX1qwPjyliJfGcqpHUqcXTjdCbSmlOGfP+qJDIBAJywbPjp+Uh8iDGpzOpMnsshdrZwHJ8thfamSu1rfLQKufvi6mwi0SimIvtS0xKCddH3nQfLWwuZSNmrLwfsI83VFdoJxAJK\/NgV7krgFrrrH71ekbwRsTeenEspodgVHp294xRu2E4cfSfNnvY17uLbtJIBseOTTNN1kRNo1UTggNuTllWDLpHMntVYnDqI+Z6zBAZ5QlD74sJBREaNcPjTwZkTd6Dy2e\/Kz\/IM2fQDPqx\/zzJ\/P+80rz\/VtP+zKTPMdhoKI0lXxR3zlihwZveH\/YfpcMMFQ+8XvdSGcXOhStOEk59kediUxrkOzzVkf\/sHo77AfOHE0J+O1spZF9AwuLIW5jTeW47v1\/8F06EMAX2ylbhDI1oG8zwgs\/hzVR315EIQkyGNKTyzhobBojb3MeIpg743RT5P8n2xH1WM9wrJ8yqq9IS+PZlPYb8aiV3h5ddH2nhcR5EB\/KuOpW4HJBLfKt8vFFkAKMaZO\/wrISdCdfHwfKJwFPmGuxc68D2wNMkVm9fOr4TmScl239simowoahjYDaRgXV119eSpu46myFJf0Y\/fZCHRm1Rx40cOqM4PPdhf3a\/hPZ9lefFbQ69F+wM9uc6QAwnk605tPf8Aua89QYKAiORRqduWoDCdyYq\/CCe237xj8QBinnBCE5tFyUCACG0NIwyi5QoGo5Ru+Jf8IqYVWfzc7yWwexYyrmjo5mH79T2o6qA0I39Ul330z+VACFXSlJ7cNRfVM8VFV2\/oIbMdisRS3khSI6VOME4Fj1ZK6Nl0yot0NaiXRn7xDUH8Xpf5O4O+e49Zkl9El\/IIx9eJrlOeavfcTAWtP9d6LHY\/uwx0YUaXYv1JW4E\/IfdeaTruf3iVJdIGGNh4UVx2zCdRi6HTK\/YMWVTDDOH8q86s0ThnvUyrZvtbcae4j1TJkBWJz2y++GnXfmWyynl+NksHwX\/l+s78Is9EiwCBdJIlA5WfV\/IZKjd8ESkA8ymGGJSMxRFgaQZPKZQg6\/3+R63K6nQdcZdeEM81twMsuszttxc9h\/GcCT+ehd1IE3xD8WLIK8jNnjkN\/BUzjtoLMXnZFrlOv91gs5XrDRJM4bxFR3b\/gQgGQnLGzD8JH0c+\/5McFoyHuer1KNgNWigPnffDZKV90Yq+NBmL6IijJswr1gJzQBFVtcsJiBK4x3EBE78on4gnMImXzgkOA7nogY3S6Ua\/JXGsq19ryZB58B4ocX53F+5LoVboA\/0VdBZZuu513qLir23wmueOe5eHJaWLSyGYVFtTKUNddmTcsvEKaSRtIj1zTlb3UUwA9PzVO9PAhlZjiCaLOOY5siLW+T2Uzd51DC4PAmJqpZUV4eEZmPt+zTlOhhFObG02dcTWQODfuILMp8N7dLf7DPIbdS400eugwxWVhqFDBXnkxCJAkMbbQ8EZbr8sGtYcOhj6F+7O1VnxRRP7Y+E4HfSm\/bCUagT4TVUEcyEIOkS65kakpKTg77oE35BmXAU2Sane1xf+IB2VY9znFj14v+eH9DasVAIZ1xbET7OH4ETaZa0w6T7gPiyF\/tyjtfEiVqw1Dzuk++wJf+WWXNNxMULvP+5LcKflzezVSGoTtaZNqr8N6fjeciHjKnDgz368KDSZkwFzhe7XUuKSl8EhpbGgZDr8lyCLamVkVRXq9ieoq4dfAM7aY5PNZnYggjTTXANh2EXxZBlIX0+kw2CZ2VAe26W+AlZwybDun3RXda4XUYHdZDtOymFkAjG0HY\/d\/Ut9x2lZLkGutw3eEDETz8DTBwk3KgzF1pVrlQAx1QJiz1H+5iN31oAuaSgN8Q7qNpyY5ZDM0tnkGD8Vnx+wv+BA9UvBuH7Rh95XyHbQq9fqCQmEEVh0zYQf9D1Wk5WY4ByUZ4h\/koDj\/ZgNfhd0qioDpi75pFn9a8g40Lih8dAsRayN9elkTbjH1WCdp9VIdhBqNMeyPJ74cLcRJHaGaOMpSLtrMueG6UEKGmj16mof55Hql6f8KFvfk6E4rcF8TBeA8ISz2lWBjTm5vaDMQVazQBRVbkg4r06oUs\/haki5G6wV0sA5F1KuptULZi2r2IXCJcStjJkBFNJ3qzPr6OaXBqQCOi\/gpYIyvqrtYU+1376dvfppn95ekDlQl2FeOvS0AC78bqZA7RmqTLG\/8bdk\/02yiOiMLnPrh2Vr6Nz3O5knjGKMGbbSQzgT2IVD7CLOT\/FFe2A32q6LuG4vMJQFZbMQ9wVxOAO4Fi1MBAsg6daXeG\/NouWr+v5rVdXLqPUboLg4YBplAmJ7WpVlUmQZgwbDwah4ORTbkT1YY8B4V4qa1wa62pMtI24=","iv":"67d56fb01ae89cff58780ebe7ceb3d44","s":"e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