Sustainability
April 20, 2022
Consumers are looking to companies to be transparent about sustainable practices. Image credit: IBM
By Nora Howe
While sustainability is entering a threshold of standard business practice, protecting the bottom line is still of utmost concern and some company leaders are skeptical of the profitability of planet-first approaches.
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","iv":"7dfe833ef61484c0e510fcacd5f3e4ce","s":"6ba392154da07eb8"}
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