Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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oKRfhNzvLC7yG\/5cYniWsrLmeA66BtrAfG8mkvWajoKFUsoN\/4CvbZt\/hM0mwtE5zYgBjD1y7Mh4Kaco8h1Oxsh5L4gcoT1sN+o06ZW2tpx9JiiXzXUcZ4OfA49YX\/yc58Ldgh5FNDUXuzcDFTnlTpYzIP41NX+z5bVbdvorJMuLAMVRV+wscz07A47i7jw51qTslzmWPaI4WqyBME8OrsjMIZOoDistMZj37vnqPFnDz+Yt3g4AnXDkE\/Yqr71hJLXrFyBUkGN0FsOUMIZB99aCC6xgqvMftiJOmPN\/d6VR12VAkDLLATfSggnqN3PBTorsDRW+mjXr0BknSfNT9XnGJGlHBGIccnwAlYMXO9IYzpdjBFuFK\/3iaX4WjczvKnM0R3iuIuNQKbNXpPPN09Pf\/TMDUaAP5n9\/4EBpIkib4XU6fQcYxAwGz0ws5P\/JxMDnxzbAQBVFvBsuSMzqOGel8jbveX3b0hSwyzHgqOaJmqO4rS8wPsu\/wvugxwHdidaXdE1b1mi3LSxCrTBhWtj8Q+LuJ59FQ5+F2LNVJQYiav9HoLMUk905INI+MOA0UmNnGtVRBJj5q8LmCYh\/XHFucBKhgCVB4+Ln1Twa5e1uF0lmIVFMP\/8sKZbSHjoD1y1ZYyWLzEMOKlBLepqw3nRIO\/A0UD06mTvm4NskdC3k5Ntbm8f3s4w9QfvmCfex3nzxRf1sxMMjFxithRrmt2r2ZdAtTV5IinY66PjGcd6SneJiLEhzLoJt\/gdnna41m\/c7tz3YLnP812PH24TTuab57uUFJ80t1L+wFVaZHVnQ1o95TvTKrPl0Nax9pGtXCeFpnHTAZWEvmfQPq97i8d0yCs9Xwr8LgUmIHrZCwaU7VKo3x\/mBBNwl5mCmFzooZjW+SBGoYB\/XApFNV3pqa561CE6SIydCyP21KnmddEbqC8oSn4I6dP4eqzvPiYDgUao19jSzFkr4KqDsmD2Pezdl+qCbf56ouFI\/Jy0r7UvnroAMWJXjQHrF8BiWjBiGhPiF4Elh1r5hIXI1oJNr3qA1qRNy2ILmvnKoPlHVqK3LRjBSmLxnLIc9oRzwBhz\/fHqPdF0mI\/mQV5f\/xk4qisi7po5eKwFsFQMhDE2ZyNCmkw2Ke5X7CUFkHXgeHoFykl3kwsqD9+a5LWx3mpgEBF9atJuS2xt57BJ46s9MlTsdDV7LiXBx59hqAJOW+8ze+MfomLkrFYWm+aJKYTLk9qy1GV+iPcuAXErr2\/Ofms+I5NAoYzxl38g+GnGIwS2iRn3pFjKEEXLlgwl7hdg+t+J7vzEuOy09qPL8rNGZ4Ta1y83CYBjZqI7fE+aNK4l\/aRJ5xuLfLCnBeCPUCODLveDTyDgBE1lMNzeFSdvwHtnTs1J2a8JglG2UyWqLofM+WEgZxBjJMtJD7j8VPdsnIU+n4xAxYGOcbEbiWBXckgLdusU33X4IKnjTr2eRkjSNarFz+lRcb5ipHY9DAwJdKKrm71CY56R9EkMu1yNQMs+zAyvrsTduASyog1NaIQZBalLdgb9i9Wr1jkVogX1SkWDIuat9KyPis6jjM7HetvbbQ1ydymPWQOVLRxC6K9mITlK\/fsoNnWlctkioprkIOLQsn8Xw5q5ydQ\/EUnK2CqI9eHpB5xl\/CfJjQX0Iwo0NkSikrEg\/PLw5b\/ogyMoMLhZDNrzaB+OMAtip3n8w+u\/BhSxrcONIcOGhMUQ+S7XVcjr1Zh3ekde0d9t3C15tZ9aQI2fldFQsRInqUjx2LhvaHCkkzYiZVUl\/\/oR1Bt7Z4K+2sDCcDi8uCNsjLUpmcmsUv6kZ743EYQ1XT9pZOs7DEhsk5sm8xBnf9\/lgp6\/C7Tj9BNYvRjE2bfT6JbzBuRl1Z0XWP7XoGcTFXTGrWYy3Z76djPieYXoaixt4AljV3OcbT0OAmWf4C2Aax8T7MQ8ddYGr+bl1jlDdM2Qftndqo\/TcHhvKoUbc982icGVKBjzpm4Xxe2mLdzwf94D2\/DiQQjZlvNUsiS6IPTb3E2O6npFgKT1pdHAlB7nRj62eV7fq2f4bjpYKSMsatdWdZcsVl2KsbpAPSChqP1W9VgDaNNmNocznMLgUYqPf+Q8IYcYemX5x5kxmNhk9GIfSCfwH0gjWjTOUF4oNE1\/1o3HpmudXnItF1Ht4rOnUGaIlfcQU9qrPDxEtJrEoZYUwfOaKxPFfBCD1yNYeRcLR446YxTeRluC06uqXi4owUR+rAXdqtfSywl2dYK9pnobzjb05Y5uqsZuA2z5tgqlT1VRKXW878+OwplzgWOPdizwlj3QRH2O3eG3uG5B2ugDkFpQidbawOwgqq3LGlrJhPY4At7y8dnXTGwzlSQn+lisjloDY+2ZGGp1c4bMS4yVPewPsmdV3A+yxyTv1oSEOeE3Sg3rrJff\/QqJTjQ00xJ4Dgp7OwouDMNhd\/eSp6ighcnVbio62jg8JvT4SqoeF95a8QJY26hEXwKYvls3GvH6uNerTWmJERy2Cge83MphrHevvyrztyW0NSv184noEldQAKLRjkyj+B5G8WcyzkZKB31ZK7Em5bBLO0FMVZrU7K6L1rIzivKS73VlOBdycG9qfF+FjZF8HWfg2vgTKEeVo6LSNrLhtWaZXiglw4A1QCXjQcCg4pmnoGPhFLmwHPCfdTapySMxJr6jylITCOPGqareaQTM\/eZyehwG9F0T1bgfGUMnNTf+zFxDm\/Jq+6cSuc6KbLhp3f1pkrQzXMGsHorOJkbPUKwiK7JJiMOlLVC376Jv2g7So4OmfQIEOfH8NKVxQGsGc7fxs3Jme2Yrt1e68Y\/HFkvJDo2Rpi\/e6Yr4vXsFzMRm6O515nK6gNORxkOzsvC5ARCzzJPFM58oQrx+1MW2fJSTHgMJU4Ew8IM2OAzu\/oSYZJ65T9NmMRFoZ30K\/EwjA0al8sRe8JSruOfvnkVVIiVn2Ii+pIr3JtkUsB6oNb\/mzpMF1+biqLNCDYWTB5M\/Loj1fFUjFSQdKa\/9OhMhqrA\/DTaQ9nbP1kNnuIzoVWebvIL95eCl9w5KllCQ4jZlbrnuvaOADY\/uBti6RAbMxH8mQKJY6JmAKm\/X7Uk+wIiJPR2czSL+appX0YOHwt9hZBeKl+BE0lHOTeNQBddqyCSRW\/8YplhCxwkA7aRyS8GQ75U5WLSVR5BOJgX0pGY44wOE\/2vRAU1l+qRnsBfCemSlthW11GtPefUvukHt6CAkOE1rsk3CYAoIh\/5GG+BBC9XI2YJn8haPjt7m\/gW1v4uzzD9xvcTDE\/ivw+xGLBiG7dmAxdMaX0vxTqAwW66tLU7QSWZiyVTKoeNWZxBBEYyD7sa5926PwI+TyJpjVKqPD\/Hsy80b4ooX82NQcJk1ZQLI6acQURjLjkZ1BCRSNln+vlFq\/jZsmtvYM5qCSfZmmIATbIia8Ry+KcBw10FEr\/d33y7XjrdQQXp7rmH9Ezxij9AoKmb9GVgNpMoQjcx18rxkX4yemtuwJ7NjTJGt+CemzUwx7Ue5j1GOpJ4dlK8FvmIwpC9e4mzF0k6OBN4cd0\/CBX2CqJbaGO1IBGUzukkx1YvSo\/GBsK63j6CwcRCL6UsL70\/GS8XS9bpa8KtW3MXgZGF\/jFujnW87\/NlEjt3xzqcfBtHeyvfLUfvWuoI3a6t0mmKJMFRzm6JGrl\/8DmBhXMVgDwluFzEgWpzAV9FrT5LMK+\/9HX86p+IfClZRdEWLkbK7RPvw2ZkD8xK7hR+oQ2y3vV+Y88puMY2yYXZuNTfTAjDZvFGdjUtYYPRVEJxeUo6mq9KHAZbDGReCidaexxDq2YN\/EIBywwbSSkb\/w6aDmOmes+HSEmb4IwqIgFVagDFCWXBIwosH8Y9Fx5tw7HFdhbY\/DG+yhudSoc7eGO2UTmQgl15QaKaD6CoqA4\/IDfnNIMLxqa7p6xoVhvIs4QJUik5meoEk03\/MDaL6tL2UvfOD1pCboQyUc1S5nLu2gp3FrSuh+vv+WGcqcvRJMEwINDu+AaI6CF2TJGoF3psd3qkY\/MH5uWGLOkw4rtOdeoPOKjRhugPEKAaXb6PpySzs6rpMrujsl6fDQ8ip6APICiRRzcYzkMkNFvyAyMGzt\/5MLwKQqGwI\/ZdwagCr\/x3BOnadHQ5cHwnjcmvwYyc3MyX3Dj3PSo2q5aqQql7DlNagnRuV3+XsIL6rce+DNZyZcjy+STUxlRmJpj8nC2wrsrgrfog9Ha+j3w3BwsEI2jyJIKEcwC2LaPGXyS4FAjwJuqYjIvbEIogV3N4xLv3fQavF\/0u2PVj\/KDAie8PVhd7Ker\/FDLvKP5AlTz9vK+92WjYuB2Q7X7CaOLCwSHOkq5J5h7Sx3P0xoEdOmrV7\/X8q73dGm8USSKJzKqoeQCYUriJWMt4dCkWl6cs9pA+5Sp0OiVzeSnxvMfp+CRVB5N8ZfEY04pKc9NyueT6hXjNTyqKVrX2M91AtVd6i49ipFvs\/9RNhNuLNFOY3giF72R0SeqL1UouYmTYNHSp8Jc6SQj9Y2fmvInbEzbDn\/uE\/AdXhsR3iZ5GK4Iw2MQyWhIUi25ZU9YyPGadc0iR9q7NKYcRWHAV3EMDcf0iHEkPfwiLyAssWufOqESz\/CG5B+VkHVfakctQXwDogUwY4KFvkqIQMihwLNQWlFAG9xaZaf10QTC0obZjejMpgYv69p8DheiWubC4QpBjBPgYyI9phLgTHLAqariC\/ACzVFM6geQYMpzbVxiA0EMpuKJu06Oydh\/HiWsmGo4xB8J0tI0QVm43fZ5ckR5LPTYCml\/vra+EAoJweau\/DxlPMuesSwBn1qaI\/isWr7R9l\/E9f4jH3GuvxFnfj3etjx+NZHkRpOBjXpbl5zEZvmi7LiS4+tKjRt1mjEccN3+Zaorxv54p+Xd1lWpg6DPQIb2KDRctBvUf02I9\/CLFK6G+kHvGlVUgzBQk5vuxjDwwkGui7f6\/0sin0VVI3H\/iBCO6kaKiAttRX8mdw9RqBdKP9yYmmZgEhAGzEvwGFinHX1J+MWQjOhCE8x1brGeWm8tJJWglj9MQ\/wAwg7eDliuYTs4ZGRZKINF9oVH\/wZ5cNIHdznORQZN8mtER9CzYIaq+JyaEu\/tR4w+Mv0LKm8i24WOU4LrHclX9lkSu+g0b4GqyvtTlhQY0BIG6SjGkOqT55oi1S754lnI2002vTL","iv":"a840e680716df1a13280c21ba4b4f5b9","s":"3b109234ffdef7a5"}
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