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Mobile

Tablet usage growth to increase optimized luxury brand videos in 2012

January 10, 2012

 

By Kayla Hutzler

The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands' video content.

Marketers already creating video for campaigns and to give behind-the-scenes glimpses would be smart to optimize this content for mobile phones. Many affluent consumers use iPads for research and entertainment consumption, making it a prime way to reach users while they are relaxed and open to branded messages.

“As an advertiser, it is important to be where the customer is doing their research and consuming content,” said Deb Hall, managing director at web2mobile, Toronto.

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  1. LVMH announces 2022 Innovation Award winners
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  3. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  4. Pierpaolo Piccioli joins Balenciaga as creative director
  5. Fairmont salutes company heritage in new campaign
  6. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. Aston Martin, Apple release CarPlay Ultra
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