Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"a5c17e78e6a1eae4f4048ad8d1bdc245","s":"a4ad53aeccc7edbb"}
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