Media and publishing
April 15, 2022
Amid a digital transformation, marketers must acknowledge where their consumers are and are not. Image credit: YouGov
By Nora Howe
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
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","iv":"dcd5eff43595758db6e64a4cc1ec1f4a","s":"179639f5e45df216"}
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