German luxury automaker BMW's mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand's WAP site for Britain.
Begun in September, the campaign was designed to increase brand awareness of the new model and encourage mobile consumers to sign up for a test drive, request a brochure, find their local dealership or get more information. BMW chose Rhythm NewMedia for the mobile campaign with a call-to-action in mobile video pre-roll ads placed within Rhythm's ad network using the media buying agency Zed Media.
{"ct":"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","iv":"ca1ef25e07470d5ebc0b5e8ac1126ab9","s":"5180e19ef0629f31"}